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Conjoint Analysis in Consumer Research: Issues and Outlook

Green, Paul E., Srinivasan, V.·1978·Journal of Consumer Research

DOI 10.1086/208721

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Abstract

Since 1971 conjoint analysis has been applied to a wide variety of problems in consumer research. This paper discusses various issues involved in implementing conjoint analysis and describes some new technical developments and application areas for the methodology.

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Authors: Green, P. E., & Srinivasan, V.
Venue: Journal of Consumer Research
Publisher: Oxford University Press (OUP)
Published: 1978-09-01
Volume: 5
Issue: 2
Pages: 103-123
ISSN: 0093-5301 (ISSN-L)
1537-5277
DOI: 10.1086/208721
OpenAlex: W2083329137
Cited by: 3,179
References: 2
FWCI: 94.06
Type: journal article
Language: en
Open access: closed

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Conjoint Analysis in Consumer Research: Issues and Outlook

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