The DOI matches its Crossref record.
Consumer Decision Making-Fact or Fiction?
Abstract
A synthesis of research on consumers' prepurchase behavior suggests that a substantial proportion of purchases does not involve decision making, not even on the first purchase. The heavy emphasis in current research on decision making may discourage investigation of other important kinds of consumer behavior.
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Citations
Cited by
Measuring the involvement construct
Zaichkowsky, J. L. (1985) · Journal of Consumer Research · doi:10.1086/208520 · Cited by 6,013
The influence of online product recommendations on consumers' online choices
Senecal, S., & Nantel, J. (2004) · Journal of Retailing · doi:10.1016/j.jretai.2004.04.001 · Cited by 1,585
A Framework for Conceptual Contributions in Marketing
MacInnis, D. J. (2011) · Journal of Marketing · doi:10.1509/jmkg.75.4.136 · Cited by 1,547
Construct Validity: A Review of Basic Issues and Marketing Practices
Peter, J. P. (1981) · Journal of Marketing Research · doi:10.2307/3150948 · Cited by 1,189
Use and Impact of Online Travel Reviews
Gretzel, U., & Yoo, K. H. (2008) · Information and Communication Technologies in Tourism 2008 · doi:10.1007/978-3-211-77280-5_4 · Cited by 1,141
Metadata
- Authors
- Olshavsky, R. W., & Granbois, D. H.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1979-09
- Volume
- 6
- Issue
- 2
- Pages
- 93
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2051003090
- Cited by
- 552
- References
- 0
- FWCI
- 26.67
- Type
- journal article
- Language
- en
- Open access
- closed
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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- CoChat. (2026). Citation check: Consumer Decision Making-Fact or Fiction? https://app.cochat.ai/papers/10.1086/208753
- The paper
- Olshavsky, R. W., & Granbois, D. H. (1979). Consumer Decision Making-Fact or Fiction? Journal of Consumer Research. https://doi.org/10.1086/208753
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
