The DOI matches its Crossref record.
Consumer Decision Making-Fact or Fiction?
Abstract
A synthesis of research on consumers' prepurchase behavior suggests that a substantial proportion of purchases does not involve decision making, not even on the first purchase. The heavy emphasis in current research on decision making may discourage investigation of other important kinds of consumer behavior.
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Citations
Cited by
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Zaichkowsky, J. L. (1985) · Journal of Consumer Research · doi:10.1086/208520 · Cited by 6,013
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A Framework for Conceptual Contributions in Marketing
MacInnis, D. J. (2011) · Journal of Marketing · doi:10.1509/jmkg.75.4.136 · Cited by 1,547
Construct Validity: A Review of Basic Issues and Marketing Practices
Peter, J. P. (1981) · Journal of Marketing Research · doi:10.2307/3150948 · Cited by 1,189
Use and Impact of Online Travel Reviews
Gretzel, U., & Yoo, K. H. (2008) · Information and Communication Technologies in Tourism 2008 · doi:10.1007/978-3-211-77280-5_4 · Cited by 1,141
An Examination of Consumer Decision Making for a Common Repeat Purchase Product
Hoyer, W. D. (1984) · Journal of Consumer Research · doi:10.1086/209017 · Cited by 776
Online peer and editorial recommendations, trust and choice in virtual markets
Smith, D., Menon, S., & Sivakumar, K. (2005) · Journal of Interactive Marketing · doi:10.1002/dir.20041 · Cited by 683
Macdonald, E. K., & Sharp, B. M. (2000) · Journal of Business Research · doi:10.1016/s0148-2963(98)00070-8 · Cited by 637
Gaining competitive advantage through customer value oriented management
Huber, F., Herrmann, A., & Morgan, R. E. (2001) · Journal of Consumer Marketing · doi:10.1108/07363760110365796 · Cited by 355
Perspectives on consumer decision making: an integrated approach
Hansen, T. (2005) · Journal of Consumer Behaviour · doi:10.1002/cb.33 · Cited by 218
Relating the food involvement scale to demographic variables, food choice and other constructs
Marshall, D., & Bell, R. (2004) · Food Quality and Preference · doi:10.1016/j.foodqual.2004.06.003 · Cited by 138
Cue-based decision making. A new framework for understanding the uninvolved food consumer
Hamlin, R. P. (2010) · Appetite · doi:10.1016/j.appet.2010.04.007 · Cited by 70
The dual role of informational social influence: Implications for marketing management
Rosen, D. L., & Olshavsky, R. W. (1987) · Journal of Business Research · doi:10.1016/0148-2963(84)90044-4 · Cited by 42
Self-citationXu, J., & Bi, Y. (2024) · Journal of Computing and Information Science in Engineering · doi:10.1115/1.4064623 · Cited by 7
Metadata
- Authors
- Olshavsky, R. W., & Granbois, D. H.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1979-09
- Volume
- 6
- Issue
- 2
- Pages
- 93
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2051003090
- Cited by
- 552
- References
- 0
- FWCI
- 26.67
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
