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Cited by 1,948

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

Reference Group Influence on Product and Brand Purchase Decisions

Bearden, William O., Etzel, Michael J.·1982·Journal of Consumer Research

Abstract

Consumer perceptions of reference group influence on product and brand decisions were examined using 645 members of a consumer panel and 151 respondents in a followup study. Differences for 16 products in informational, value expressive, and utilitarian influence were investigated in a nested repeated measures design. The results support hypothesized differences in reference group influence between publicly and privately consumed products and luxuries and necessities.

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Metadata

Authors
Bearden, W. O., & Etzel, M. J.
Venue
Journal of Consumer Research
Published
1982-09
Volume
9
Issue
2
Pages
183
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
OpenAlex
W2055078707
Cited by
1,948
References
3
FWCI
0.00
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Reference Group Influence on Product and Brand Purchase Decisions. https://app.cochat.ai/papers/10.1086/208911
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Bearden, W. O., & Etzel, M. J. (1982). Reference Group Influence on Product and Brand Purchase Decisions. Journal of Consumer Research. https://doi.org/10.1086/208911

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.