The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Reference Group Influence on Product and Brand Purchase Decisions
Abstract
Consumer perceptions of reference group influence on product and brand decisions were examined using 645 members of a consumer panel and 151 respondents in a followup study. Differences for 16 products in informational, value expressive, and utilitarian influence were investigated in a nested repeated measures design. The results support hypothesized differences in reference group influence between publicly and privately consumed products and luxuries and necessities.
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Metadata
- Authors
- Bearden, W. O., & Etzel, M. J.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1982-09
- Volume
- 9
- Issue
- 2
- Pages
- 183
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2055078707
- Cited by
- 1,948
- References
- 3
- FWCI
- 0.00
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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