The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
The Information Processing of Pictures in Print Advertisements
Abstract
This study postulates that the presence of a dominant picture in a print ad can alter a consumer's cognitive activity while viewing the ad. Using the findings of previous research, we develop a model of the process by which a viewer evaluates, encodes, and stores information found in the ad. This model is tested in a laboratory setting. The results clearly indicate that the way a message is conveyed (pictorially or verbally), whether the viewer is given some reference point for encoding the picture (framed or not framed), and the type of claim made (objective, subjective, or characterization) have a significant effect on the processing of the information presented in the advertisements. These differences in processing are also shown to affect the viewer's brand attitudes and purchase intentions.
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Citations
Cites
Levels of processing: A framework for memory research
Craik, F. I. M., & Lockhart, R. S. (1972) · Journal of Verbal Learning and Verbal Behavior · doi:10.1016/s0022-5371(72)80001-x · Cited by 9,566
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472
Stalking the elusive “vividness” effect
Taylor, S. E., & Thompson, S. C. (1982) · Psychological Review · doi:10.1037/0033-295x.89.2.155 · Cited by 913
Cited by
Information Processing from Advertisements: Toward an Integrative Framework
MacInnis, D. J., & Jaworski, B. J. (1989) · Journal of Marketing · doi:10.1177/002224298905300401 · Cited by 653
Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information
Ford, G. T., Smith, D. B., & Swasy, J. L. (1990) · Journal of Consumer Research · doi:10.1086/209228 · Cited by 481
Product fit uncertainty in online markets: nature, effects, and antecedents
Hong, Y. (., & Pavlou, P. A. (2014) · Information Systems Research · doi:10.1287/isre.2014.0520 · Cited by 453
The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste
Elder, R. S., & Krishna, A. (2010) · Journal of Consumer Research · doi:10.1086/605327 · Cited by 350
Effective influencer marketing: A social identity perspective
Farivar, S., & Wang, F. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2022.103026 · Cited by 251
Metadata
- Authors
- Edell, J. A., & Staelin, R.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1983-06
- Volume
- 10
- Issue
- 1
- Pages
- 45
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2030672296
- Cited by
- 583
- References
- 3
- FWCI
- 34.05
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: The Information Processing of Pictures in Print Advertisements. https://app.cochat.ai/papers/10.1086/208944
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- Edell, J. A., & Staelin, R. (1983). The Information Processing of Pictures in Print Advertisements. Journal of Consumer Research. https://doi.org/10.1086/208944
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
