The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective
Abstract
Three factors were manipulated in an advertisement for disposable razors: celebrity-source physical attractiveness, celebrity-source likability, and participant product involvement. Attitudes and purchase intentions changed due to celebrity-source attractiveness, and the results were interpreted as supporting social adaptation theory.
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Citations
Cites
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Signalling Effects of Vlogger Popularity on Online Consumers
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Metadata
- Authors
- Kahle, L. R., & Homer, P. M.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1985-03
- Volume
- 11
- Issue
- 4
- Pages
- 954
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W1970471758
- Cited by
- 1,315
- References
- 1
- FWCI
- 7.77
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
