The DOI matches its Crossref record.
Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth
Abstract
SUMMARY This paper reports a preliminary investigation into interpersonal communication and personal influence on the Internet. It addresses the potential need to reformulate current thinking about what comprises interpersonal communication to address its specific use in an interactive electronic environment. We look particularly at one of the most potent forms of interpersonal communication–word-of-mouth (WOM)–and offer a typology for examining online WOM. A review of current online activities uncovers ways in which both consumers and businesses are using WOM, which represent tactics heretofore unavailable via traditional media. Findings suggest the need to expand our view of interpersonal communication and personal influence to include special cases of online sources and online WOM.
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“In a sponsored blogging context, consumers will prefer products endorsed or referred by a blogger with expertise because they perceive the message as more persuasive and credible (Kiecker and Cowles 2002; Zhu and Tan 2007).”
From Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019) · cites this paper as Kiecker and Cowles 2002
Citations
Cites
No references could be resolved yet.
Research works printed but not linked: 37
- 10.2307/3149462 · DOI
- 10.2307/3150653 · DOI
- Belch, 2001, Advertising and Promotion: An Integrated Marketing Communications Perspective,
- 10.1086/209095 · DOI
- 10.1016/0148-2963(94)00047-I · DOI · Paper page
- 10.1086/209118 · DOI
- 10.1037/0022-3514.37.8.1387 · DOI
- Day George S., 1971, Journal of Advertising Research, 11, 31
- 10.2307/1251829 · DOI · Paper page
- 10.2307/1251146 · DOI
- 10.1086/208891 · DOI
- Hanna Nessim, 2001, Consumer Behavior: An Applied Approach
- Harmon Amy, 2001, New York Times
- Hartman, Cathy L. and Kiecker, Pamela L. Marketplace Influencers at the Point of Purchase: The Role of Purchase Pals in Consumer Decision Making. Enhancing Knowledge Development in Marketing, Proceedings of the Summer Educators' Conference. pp.461–469. Chicago: American Marketing Association).
- Hartman, Cathy L and Kiecker, Pamela. Buyers and Their Purchase Pals: An Examination of This Helping Exchange. Enhancing Knowledge Development in Marketing, Proceedings of the Summer Educators' Conference. pp.138–144. Chicago: American Marketing Association).
- 10.1086/208570 · DOI · Paper page
- 10.1086/209029 · DOI
- Kiecker, Pamela and Hartman, Cathy L. Purchase Pal Use: Why Buyers Choose to Shop with Others. Marketing Theory and Applications, Proceedings of the AMA Winter Educators' Conference. pp.378–384. Chicago: American Marketing Association).
- Kiecker Pamela, 1994, Advances in Consumer Research, 464
- Kiecker, Pamela and Hartman, Cathy L. Defining the Category of Purchase Pal-Assisted Buyers: Sellers' Declarative and Procedural Knowledge Structures. Proceedings of the National Conference in Sales Management. pp.18–25.
- 10.2307/3149505 · DOI
- McGuire William J., 1969, Handbook of Social Psychology,, 135
- Miller Annetta, 1999, American Demographics, 60
- 10.2307/1252059 · DOI · Paper page
- 10.2307/1252308 · DOI · Paper page
- 10.2307/1252200 · DOI
- 10.2307/3149604 · DOI
- O'Keefe Daniel J., 1987, Central States Speech Journal, 38, 63, 10.1080/10510978709368231 · DOI
- Price Linda L., 1984, Advances in Consumer Research, 11, 250
- 10.2307/3203428 · DOI
- Richins Marsha, 1988, Advances in Consumer Research, 15, 32
- Robertson, 1971, Innovative Behavior and Communication
- Slama Mark E., 1990, Advances in Consumer Research, 17, 48
- 10.2307/1251296 · DOI
- Stauss Bernd, 1997, Marketing Management, 6, 28
- Triandis H. C., 1971, Attitudes and Attitude Change
- 10.1002/mar.4220060104 · DOI
Cited by
Sorted by citations
Hughes, C., Swaminathan, V., & Brooks, G. (2019) · Journal of Marketing · doi:10.1177/0022242919854374 · Cited by 789
Luo, Q., & Zhong, D. (2015) · Tourism Management · doi:10.1016/j.tourman.2014.07.007 · Cited by 374
Metadata
- Authors
- Kiecker, P., & Cowles, D.
- Affiliations
- Virginia Commonwealth University (US)
- Venue
- Journal of Euromarketing
- Publisher
- IMDA Press
- Published
- 2002-11-20
- Volume
- 11
- Issue
- 2
- Pages
- 71-88
- ISSN
- 1049-6483 (ISSN-L)
- 1528-6967
- OpenAlex
- W1963549000
- Cited by
- 192
- References
- 0
- Citations by year
- 2026: 1 · 2025: 2 · 2024: 14 · 2023: 12 · 2022: 11 · 2021: 12 · 2020: 12 · 2019: 9 · 2018: 10 · 2017: 17 · 2016: 12 · 2015: 11 · 2014: 19 · 2013: 12 · 2012: 9
- FWCI
- 0.00
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Euromarketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Communication › Media and Digital Communication
- Keywords
- interpersonal communication, personal influence, electronic word of mouth, online communication, consumer behavior
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth. https://app.cochat.ai/papers/10.1300/j037v11n02_04
- The paper
- Kiecker, P., & Cowles, D. (2002). Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth. Journal of Euromarketing. https://doi.org/10.1300/j037v11n02_04
