The DOI matches its Crossref record; 45 of the 45 references it cites were found in a registry or an index.
Alternative Ways of Seeking Knowledge in Consumer Research
Abstract
Two of the predominant approaches to gaining knowledge in the social sciences are the positivist and interpretive approaches. Different philosophical assumptions and goals underlie both. We are better able to see the strengths and weaknesses in the two approaches by comparing and contrasting different perspectives; this juxtaposition is essential if we are to improve the ways in which we study consumers. In this article, we demonstrate the influence of assumptions on different research processes, cite problems inherent in both perspectives, point out the range of positions within the interpretive approach, and discuss the ramifications of diverse ways of seeking knowledge for consumer research.
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Cites
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Cited by
Consumer Culture Theory (CCT): Twenty Years of Research
Arnould, E. J., & Thompson, C. J. (2005) · Journal of Consumer Research · doi:10.1086/426626 · Cited by 3,677
Arnold, M. J., & Reynolds, K. E. (2003) · Journal of Retailing · doi:10.1016/s0022-4359(03)00007-1 · Cited by 2,373
Baum, F., MacDougall, C., & Smith, D. (2006) · Journal of Epidemiology and Community Health · doi:10.1136/jech.2004.028662 · Cited by 2,420
Relational Benefits in Services Industries: The Customer's Perspective
Gwinner, K. P., Gremler, D. D., & Bitner, M. J. (1998) · Journal of the Academy of Marketing Science · doi:10.1177/0092070398262002 · Cited by 2,347
MOHR, L. A., WEBB, D. J., & HARRIS, K. E. (2001) · Journal of Consumer Affairs · doi:10.1111/j.1745-6606.2001.tb00102.x · Cited by 2,119
Metadata
- Authors
- Hudson, L. A., & Ozanne, J. L.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1988-03
- Volume
- 14
- Issue
- 4
- Pages
- 508
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2051533288
- Cited by
- 907
- References
- 45
- FWCI
- 12.52
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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