The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Buyer Uncertainty and Information Search
Abstract
Preliminary measures of pre-purchase uncertainty were developed through focus group interviews and were administered to a nationwide sample of recent appliance purchasers. Responses indicated the presence of two general types of uncertainty: knowledge uncertainty (uncertainty regarding information about alternatives) and choice uncertainty (uncertainty about which alternative to choose). In exploring how each of these uncertainty dimensions was related to search behavior, we found that choice uncertainty appeared to increase search, but knowledge uncertainty had a weaker, negative effect on search. Implications of the findings for previous research on the relationship between uncertainty and search are discussed, along with research directions.
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Citations
Cites
Bettman, J. R., & Park, C. W. (1980) · Journal of Consumer Research · doi:10.1086/208812 · Cited by 1,344
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Variety for sale: Mass customization or mass confusion?
Huffman, C., & Kahn, B. E. (1998) · Journal of Retailing · doi:10.1016/s0022-4359(99)80105-5 · Cited by 894
On Product Uncertainty in Online Markets: Theory and Evidence1
Dimoka, A., Hong, Y., & Pavlou, P. A. (2012) · MIS Quarterly · doi:10.2307/41703461 · Cited by 682
SoCoMo marketing for travel and tourism: Empowering co-creation of value
Buhalis, D., & Foerste, M. (2015) · Journal of Destination Marketing & Management · doi:10.1016/j.jdmm.2015.04.001 · Cited by 545
Money, R. B., & Crotts, J. C. (2003) · Tourism Management · doi:10.1016/s0261-5177(02)00057-2 · Cited by 448
Metadata
- Authors
- Urbany, J. E., Dickson, P. R., & Wilkie, W. L.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1989-09
- Volume
- 16
- Issue
- 2
- Pages
- 208
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2050909505
- Cited by
- 517
- References
- 1
- FWCI
- 6.22
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
