The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship
Abstract
The influence of advertising repetition on several non-evaluative dimensions of attitudes and the strength of the relationship between attitudes and behavior are examined. The results indicate that attitudes formed on the basis of repeated ad exposure are similar to those formed on the basis of direct experience in that they are more accessible from memory, held with more confidence, and are more predictive of subsequent behavior than are attitudes based on a single ad exposure. The results are consistent with the proposition that attitude accessibility and attitude confidence moderate the attitude-behavior relationship.
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Citations
Cites
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The Role of Price in Multi-Attribute Product Evaluations
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Cited by
Attitudes and the Prediction of Behavior: A Meta-Analysis of the Empirical Literature
Kraus, S. J. (1995) · Personality and Social Psychology Bulletin · doi:10.1177/0146167295211007 · Cited by 1,613
Polarization and Partisan Selective Exposure
Stroud, N. J. (2010) · Journal of Communication · doi:10.1111/j.1460-2466.2010.01497.x · Cited by 1,346
DELIZA, R., & MacFIE, H. J. H. (1996) · Journal of Sensory Studies · doi:10.1111/j.1745-459x.1996.tb00036.x · Cited by 763
On the relationship between perceived service quality, service loyalty and switching costs
de Ruyter, K., Wetzels, M., & Bloemer, J. (1998) · International Journal of Service Industry Management · doi:10.1108/09564239810238848 · Cited by 564
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Self-citationManis, K. T., & Choi, D. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2018.10.021 · Cited by 494
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Montoya, R. M., Horton, R. S., Vevea, J. L., Citkowicz, M., & Lauber, E. A. (2017) · Psychological Bulletin · doi:10.1037/bul0000085 · Cited by 389
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The role of certainty (and uncertainty) in attitudes and persuasion
Tormala, Z. L. (2016) · Current Opinion in Psychology · doi:10.1016/j.copsyc.2015.10.017 · Cited by 109
An Experimental Analysis of the Effectiveness of Multi-Screen Advertising
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Metadata
- Authors
- Berger, I. E., & Mitchell, A. A.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1989-12
- Volume
- 16
- Issue
- 3
- Pages
- 269
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2012599488
- Cited by
- 398
- References
- 5
- FWCI
- 10.37
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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