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Cited by 243

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

A Longitudinal Study of Product Form Innovation: The Interaction between Predispositions and Social Messages

Midgley, David F., Dowling, Grahame R.·1993·Journal of Consumer Research

Abstract

In this article we simplify and apply our 1978 contingency model of adoption. In the simplified model, an individual's predisposition to innovate is modified by socially transmitted messages about the innovation, as well as by other situation specific factors. This model is used to make predictions about the future behavior of a sample of consumers that are tested with data collected during the diffusion of six innovations. While our findings support the model, especially with respect to the role of innovative individuals, they also demonstrate the need to develop explanations of rejection.

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Metadata

Authors
Midgley, D. F., & Dowling, G. R.
Venue
Journal of Consumer Research
Published
1993-03
Volume
19
Issue
4
Pages
611
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
OpenAlex
W2059641860
Cited by
243
References
1
FWCI
4.72
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: A Longitudinal Study of Product Form Innovation: The Interaction between Predispositions and Social Messages. https://app.cochat.ai/papers/10.1086/209326
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Midgley, D. F., & Dowling, G. R. (1993). A Longitudinal Study of Product Form Innovation: The Interaction between Predispositions and Social Messages. Journal of Consumer Research. https://doi.org/10.1086/209326

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.