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Cited by 558

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

Caution in the Use of Difference Scores in Consumer Research

Peter, J. Paul, Churchill, Jr., Gilbert A., Brown, Tom J.·1993·Journal of Consumer Research

Abstract

This article illustrates the common use of difference scores in consumer research and discusses a number of potential problems with using them. Difference scores often have problems in the areas of reliability, discriminant validity, spurious correlations, and variance restriction. The article concludes that difference scores should generally not be used in consumer research and offers alternatives that overcome their limitations.

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Crossref · 10.1086/209329

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Metadata

Authors
Peter, J. P., Churchill, Jr., & Brown, T. J.
Venue
Journal of Consumer Research
Published
1993-03
Volume
19
Issue
4
Pages
655
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
OpenAlex
W2088981131
Cited by
558
References
3
FWCI
22.42
Type
journal article
Language
en
Open access
closed

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Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.