Preattentive Mere Exposure Effects

Cited by (365)

Items 201–300 of 365

1. When Do Consumers Believe Puffery Claims? The Moderating Role of Brand Familiarity and Repetition
   S. Y. Lee · 2014 · Journal of Promotion Management
2. Tiptoe or Tackle? The Role of Product Placement Prominence and Program Involvement for the Mere Exposure Effect
   Jörg Matthes, W. Wirth, Christian Schemer, N. Pachoud · 2012 · Journal of Current Issues & Research in Advertising
3. At the Roots of Product Placement: The Mere Exposure Effect
   Stefano Ruggieri, S. Boca · 2013 · Europe’s Journal of Psychology
4. Consumer Responses to Generative AI Chatbots Versus Search Engines for Product Evaluation
   Kim, Soyoung, Priluck, Randi · 2025 · Journal of Theoretical and Applied Electronic Commerce Research
5. Exploring how perceived tourism impacts evolve over time (2009–2019) in an era of uncertainty: economic crisis, host-guest interactions, and Airbnb
   D. Stylidis, Matina Terzidou · 2021 · Journal of Sustainable Tourism
6. National Culture and Women Managers: Evidence From Microfinance Institutions Around the World
   Ernest Gyapong, Godfred Adjapong Afrifa · 2019 · Business & Society
7. Exploring consumers' answers to survey questions: Are uninformed responses truly uninformed?
   Timothy R. Graeff · 2003 · Psychology and Marketing
8. Exposure to Product Placement in Text Can Influence Consumer Judgments
   Benjamin C. Storm, Eva Stoller · 2015 · Applied Cognitive Psychology
9. Television Advertising and Online Search
   Mingyu Joo, Kenneth C. Wilbur, Bo Cowgill, Yi Zhu · 2014 · Management Sciences
10. Platform Variation and Content Variation on Social Media: A Dual-Route Model of Cognitive and Experiential Effects
    Guanxiong Huang · 2020 · Journal of Promotion Management
11. Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions
    Bernd H. Schmitt · 2024 · Journal of Consumer Research
12. Seeing Without Looking: The Effects of Hemispheric Functioning on Memory for Brands in Computer Games
    Gunwoo Yoon, Patrick T. Vargas · 2013 · Journal of Advertising
13. Discrepant Fluency in Self-Customization
    Keith Wilcox, Sangyoung Song · 2011
14. How “K-Style” has influenced the younger generation through local Vietnamese influencers
    Habin Kim, Ho Jung Choo · 2023 · Fashion and Textiles
15. Beyond visual clutter: the interplay among products, advertisements, and the overall webpage
    Hyunjoo Im, H. Ju, Kim K. P. Johnson · 2021 · Journal of Research in Interactive Marketing
16. A Comparison of In-Game Brand Placement for Active Versus Passive Players
    Harsha Gangadharbatla · 2016 · Journal of Interactive Advertising
17. Musique et réponses à la publicité: effets des caractéristiques, de l'appréciation et de la congruence musicales
    Jean-Philippe Galan · 2009
18. Consumer Information Acquisition
    L. Xia, K. Monroe · 2005 · Emerald Group Publishing Limited eBooks
19. How placement affects brand preferences in advergames: A test of inhibition and facilitation processes during search
    Martin Egger, A. Florack, C. Hübel · 2022 · Computers in Human Behavior
20. Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers
    Minkyung Koo, S. Shavitt, A. Lalwani, Sydney Chinchanachokchai · 2020 · International Journal of Research in Marketing
21. Feelings in Design – A Neuroevolutionary Perspective On Process And Knowledge
    T. W. Allan Whitfield · 2007 · The Design Journal
22. Effects of brand exposure time duration and frequency on image transfer in sport sponsorship
    H. Kwon, J. Shin · 2019 · International Journal of Sports Marketing & Sponsorship
23. Nonmonetary customer value contributions in free e-services
    Eva Anderl, Armin März, Jan H. Schumann · 2016 · Journal of Strategic Marketing
24. Advertising in the Age of TiVo: Targeting Teens and Young Adults With Film and Television Product Placements
    Donnalyn Pompper, Yih-Farn Choo · 2008 · Atlantic Journal of Communication
25. Revising the Effects of Online Advertising Attributes on Consumer Processing and Response
    Abubaker A. Ab Shaouf · 2018 · International Journal of Marketing Studies
26. Illusion of variety: Lower readability enhances perceived variety
    Zhongqiang Huang, Jessica Y. Y. Kwong · 2015 · International Journal of Research in Marketing
27. The effects of investment knowledge and visual communications on comprehension of investment disclosures
    Alex Wang · 2011 · Journal of Financial Services Marketing
28. The Effect of Social Identity Cues Under Incidental Ad Exposure Conditions
    Rachel Maldonado, Darrel D. Muehling · 2006 · Journal of Promotion Management
29. Beyond CPMs and clickthroughs: understanding consumer interaction with Web advertising
    P. Chatterjee · 2001 · IGI Global eBooks
30. When consumers have difficulty understanding ads: How technical language lowers purchase intention
    Jia-Yao Liu, Xinyue Hong, Zhi-Xing Zheng, Jianan Zhong · 2023 · Journal of Consumer Behaviour
31. Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns
    Y. V. van Everdingen, V. Hariharan, S. Stremersch · 2019 · Journal of Marketing
32. Contributions of consumer-perceived creativity and beauty to willingness-to-pay for design products
    Bo T. Christensen, Tore Kristensen, R. Reber · 2015 · International Journal of Design Creativity and Innovation
33. Non-conscious Effects of Marketing Communication and Implicit Attitude Change: State of Research and New Perspectives
    D. Courbet, Marie-Pierre Fourquet-Courbet · 2014
34. The Effects of Incidental Ad Exposure on Consumption‐Enhancing and Consumption‐Critical Processes
    M. Sauerland, Georg Felser, J. Krajewski · 2012 · Psychology and Marketing
35. Track to the Future? A Study of Individual Selection Mechanisms Preceding Ad Recognition and Their Consequences
    Jens Nordfält · 2005 · Journal of Current Issues & Research in Advertising
36. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness
    L. Owen, C. Lewis, S. Auty · 2014 · Palgrave Macmillan UK eBooks
37. How to accurately measure attention to video advertising
    Nicole Hartnett, S. Bellman, Virginia Beal, Rachel Kennedy, Claire Charron, D. Varan · 2024 · International Journal of Advertising
38. Consumer Hypnotic-Like Suggestibility: Possible Mechanism in Compulsive Purchasing
    M. I. Prete, G. Guido, Marco Pichierri · 2013 · Psychological Reports
39. Werbewirkung ohne Erinnerungseffekte?
    C. Schemer, J. Matthes, W. Wirth · 2007 · Z. für Medienpsychologie
40. Metaphoric advertisement comprehension: The role of the cerebral hemispheres
    Kristy Vance, Sandra M Virtue · 2011 · Journal of Consumer Behaviour
41. Sparsity in an artificial neural network predicts beauty: Towards a model of processing-based aesthetics
    Nicolas M. Dibot, Sonia Tieo, Tamra C. Mendelson, William Puech, Julien P. Renoult · 2023 · PLoS Comput. Biol.
42. “In-depth” incidental exposure
    Sangdo Oh, Sukki Yoon, Patrick T. Vargas · 2019 · European Journal of Marketing
43. Passive learning and incidental exposure to news
    N. Stroud, Joshua M. Scacco, Yujin Kim · 2022 · Journal of Communications
44. N400 correlate of brand associations
    A. Gorin, A. Nedelko, V. Kosonogov, Maria Vakhviyainen, S. Tugin, V. Moiseeva, V. Klucharev, A. Shestakova · 2022 · Journal of Economic Psychology
45. Mere exposure: Preference change for novel drinks reflected in human ventral tegmental area
    Ian C. Ballard, K. Hennigan, Samuel M. McClure · 2017 · Journal of Cognitive Neuroscience
46. Increasing the effectiveness of display social media ads for startups: The role of different claims and executional characteristics
    Guillaume Hervet, Ivan A. Guitart · 2022 · Journal of business research
47. Mere Exposure Effects on Implicit Stimulus Evaluation: The Moderating Role of Evaluation Task, Number of Stimulus Presentations, and Memory for Presentation Frequency
    P. Van Dessel, Gaëtan Mertens, C. Smith, J. de Houwer · 2018 · Personality and Social Psychology Bulletin
48. Mere Exposure as a Signal: Company Objectives and Research Propositions
    Kristin A. Scott, Margaret A. White · 2016
49. Modelling mobile advertising, consumer response and mobile shopping behavior. A post COVID-19 pandemic perspective
    Forbes Makudza, R. F. Masaire, Tendai Makwara, Lucky Sibanda, T. Machaka · 2024 · Cogent Business & Management
50. The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude
    Kirk Kristofferson, Lea H. Dunn · 2022 · Journal of the Academy of Marketing Science
51. Impact of Gamification on Consumers’ Favorability in Cause-Related Marketing Programs: Between-Subjects Experiments
    Yan-He Li, Yan-Chen Li, Xiu Zhou, Kunshu Ma · 2021 · JMIR Serious Games
52. Silent persuasion. Incidental use of promotional merchandise benefits unfamiliar brands
    B. Kamleitner, Eva Marckhgott · 2021 · International Journal of Advertising
53. The Impact of Airing Super Bowl Television Ads Early on Social Media
    Jennifer Lee Burton, Kristen Mueller, J. Gollins, D. Walls · 2019 · Journal of Advertising Research
54. The interaction effects of information cascades, system recommendations and recommendations on software downloads
    Jihye Park, Jaehong Park, Ho-Jung Yoon · 2019 · Online information review (Print)
55. Are Surveys of Experts Unbiased? Evidence from College Football Rankings
    J. Ross, Sarah Larson, Chad Wall · 2012 · Contemporary Economic Policy
56. Les effets persuasifs de l’e-publicité perçue « sans conscience » en vision périphérique
    Didier Courbet, Marc Vanhuele, Frédéric Lavigne · 2008 · Questions de communication
57. Lost in translation? How multilingual packaging influences product evaluations by impeding consumers’ processing fluency
    Verena Hüttl-Maack, Rafael Munz · 2024 · Journal of Retailing
58. How observation of other shoppers increases the in-store use of mobile technology
    Gabor Darvasi, Martin Spann, Peter Pal Zubcsek · 2024 · Journal of Retailing and Consumer Services
59. Malaysian Fast Food Brand Equity
    Teck Ming Tan, H. Ismail, R. Devinaga · 2012
60. Retrospection on the impact of Wallendorf and Brucks' “Introspection in consumer research: Implementation and implications”
    Renu Emile · 2011 · Journal of Business Research
61. An Investigation of Newspaper Ad Memory as Affect Context Involvement and Ad Size-A Korean Case
    Y. Hyun, J. Gentry, Chan-wook Park, Sunkyu Jun · 2006 · Journal of Current Issues & Research in Advertising
62. The paradox in happiness sales: How can happiness primes backfire?
    Aekyoung Kim · 2022 · Journal of business research
63. Examining effects of preconscious mere exposure: An inattentional blindness approach
    Giulia Pugnaghi, Daniel Memmert, Carina Kreitz · 2019 · Consciousness and Cognition
64. Eliminating the mere exposure effect through changes in context between exposure and test
    Daniel de Zilva, Christopher J. Mitchell, B. Newell · 2013 · Cognition & Emotion
65. Running Head: Hemispheric Processing of Slogans Brand Familiarity in Advertisement Slogans: The Role of the Left and Right Cerebral Hemispheres
    Kristy Vance, Sandra M Virtue · 2011
66. Multi-measure investigation of the divergence of implicit and explicit consumer evaluations
    Amy Summerville, B. Hsieh, N. Harrington · 2011 · Zeitschrift für Psychologie
67. How VLOG Promotion Content Influences Consumer Attitudes
    Lu Jiang, Kodono Yukio · 2024 · Marketing and Management of Innovations
68. Modelle und Evaluation der Werbewirkung
    K. Moser, K. Döring · 2008 · Springer-Lehrbuch
69. Situating Trust in Cartography: Why do People Trust Maps and What does Trust in Maps Mean?
    Timothy J. Prestby · 2025 · Cartographic Perspectives
70. Exploring the evolution of consumer attitude from followers to brand enthusiasts: an experiential learning perspective on social media
    Jack Wei · 2024 · Qualitative Market Research
71. Host Profit Maximization: Leveraging Performance Incentives and User Flexibility
    Xueqin Chang, Xiang-Yu Ke, Lu Chen, Cong-Cong Ge, Ziheng Wei, Yun-Jun Gao · 2023 · Proceedings of the VLDB Endowment
72. The impact of online brand community members, brand identification and community identification on participation: The moderating effects of frequency
    Yongsoo Ha · 2022 · International journal of innovative research and scientific studies
73. Effects of the number of advertised brands in a choice set: A metacognitive process
    Ching-Ching Chang, Wei-Shan Chang, Wan-Yun Yu · 2019 · Psychology & Marketing
74. Academic liner notes: a re-inquiry of Chris Hackley’s (2012) CCT Blues
    B. Hartmann, Jacob Ostberg · 2018
75. Changing your mind about seeing a brand that you never saw: Implications for brand attitudes
    Daniel J. Howard, R. Kerin · 2011 · Psychology and Marketing
76. I Read Playboy for the Articles: Justifying and Rationalizing Questionable Preferences
    Zoe Chance, M. Norton · 2009 · Routledge eBooks
77. Home Bias: Taking Comfort in What You Know?
    Lucy F. Ackert, Bryan K. Church · 2009
78. Erklärung der persuasiven Wirkung von Werbung
    Heribert Gierl, Sandra Reich · 2005 · Journal für Betriebswirtschaft
79. Der “Mere-Exposure”-Effekt und die Wahl von Produkten
    Romy Blüher, S. Pahl · 2007
80. The influence of branded business gifts on consumer reciprocity and purchase intention
    B. Stephenson · 2025 · Journal of Product & Brand Management
81. Risk perception in the era of COVID‐19 and related factors among nurses: A cross‐sectional study
    Lishuang Zhao, Hui Huang, Pengcheng Liu, Lan Xu, W. Deng, Fengmei Tian, Li-Ping Tan · 2023 · Nursing Open
82. The Effect of Incidental Prices in Online Display Ads on Consumer Internal Reference Price
    H. Shaker, S. Sénécal, Yany Grégoire, S. Taboubi · 2022 · International Journal of Electronic Commerce
83. The choice polarity effect: An investigation of evolutionary-based trait handedness and perceived magnitudes on laterally displayed choices
    S. Gould, E. Goldsmith, Michael R Lee · 2020 · Journal of Business Research
84. AN ANALYSIS OF BRAND ASSOCIATION PERCEPTION USING N400 EVOKED POTENTIAL
    A. Nedelko, Olga Lupova, A. Gorin, Aleksandra Kuznetsova, V. Klucharev, A. Shestakova · 2017 · SSRN Electronic Journal
85. Mapping the Psychology of Agenda Setting
    M. McCombs, Jae Kook Lee · 2012
86. The Influence of Familiarity on Affective Responses to Natural Scenes
    C. Z. Jorge Sanabria, Youngil Cho, T. Yamanaka · 2012
87. Effectiveness of WeChat Official Accounts in health communication: A comparative study of hospitals and centers for disease control and prevention on resident participation in Shenzhen
    Fangfang Gong, L. Zeng, Yi Li, Jing Shi, Keke Huang, Ying Zhou · 2025 · Digital Health
88. Intertemporal Pricing with Resellers: An Empirical Study of Product Drops
    Dayton Steele, S. Emadi, S. Kesavan · 2024 · Management Sciences
89. Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study
    Manuel Alonso Dos Santos, M. Sánchez-Franco, Eduardo I. Torres-Moraga, F. Calabuig Moreno · 2022 · International Journal of Sports Marketing & Sponsorship
90. Social Care Insurance: A Review of Psychological Influences on Uptake
    I. Vlaev, T. Uttamlal, L. Kudrna · 2020 · Frontiers in Public Health
91. Product performance implications of framing white space in advertising
    Nazuk Sharma, Lisa Monahan · 2019 · Journal of Consumer Marketing
92. Sponsoring Sports Teams with Low Media Exposure: An Exploratory Investigation on Small and Medium Sized B2B Firms
    Kleopatra Konstantoulaki, Ioannis Rizomyliotis, A. Giovanis, V. Conti, Christos Kallandranis · 2017 · International Journal of Marketing Studies
93. The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau
    Clement S. F. Chow, E. Kaynak, Winnie Mak · 2015
94. Is Search Volume a Good Market Predictor? Product Quality and Predictive Performance of Search Volume
    Ho Kim · 2013
95. Publicidad en niños y conjuntos de consideración de marca basados en la memoria
    Lizardo Vargas-Bianchi · 2013 · Cuadernos info
96. Effects of Identifiers in Mail Surveys
    Meng-Li Yang, R. Yu · 2011
97. Effects of implicit memory in advertising between visual attention and non-conscious processing
    Kim， Gho, KimJaeHwi, 미란 송 · 2007
98. Global Brand Purchase Intentions and the South African Consumer
    J. Haefner, A. Rosenbloom, Margaret J. Haefner · 2016
99. Psychologische Modelle der Werbewirkung
    A. Hüsser · 2016 · Springer eBooks
100. The Effect of Incidental Advertising Exposure on Online Impulse Buying
     Amira Bel Haj Hassine · 2014 · Advances in marketing, customer relationship management, and e-services book series