Preattentive Mere Exposure Effects

Cited by (365)

Items 101–200 of 365

1. The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context
   Hyunjoo Im, Young Ha · 2011 · Journal of Fashion Marketing and Management
2. The role of psychological distance and construal level in explaining the effectiveness of human-like vs. cartoon-like virtual influencers
   Claudia Franke, Andrea Groeppel-Klein · 2024 · Journal of business research
3. Intercultural interaction needs more than mere exposure: Searching for drivers of student interaction at border universities
   Andrea Groeppel-Klein, C. Germelmann, M. Glaum · 2010 · International Journal of Intercultural Relations
4. Effects beyond click-through: Incidental exposure to web advertising
   C. Yoo · 2009 · Journal of Marketing Communications
5. Attention and Memory for Newspaper Advertisements: Effects of Ad–Editorial Congruency and Location
   Jaana Simola, Markus Kivikangas, Jarmo Kuisma, C. Krause · 2013 · Applied Cognitive Psychology
6. Vision (im)possible? The effects of in-store signage on customers' visual attention
   Tobias Otterbring, Erik Wästlund, A. Gustafsson, Poja Shams · 2014 · Journal of Retailing and Consumer Services
7. Creating images and the psychology of marketing communication
   L. Kahle, Ch'ung-hyŏn Kim · 2006
8. The effect of repetition in Internet banner ads and the moderating role of animation
   Joowon Lee, Jae-Hyeon Ahn, Byungho Park · 2015 · Computers in Human Behavior
9. What's in a Name? An Experimental Examination of Investment Behavior
   Lucy F. Ackert, Bryan K. Church, James G. Tompkins, Ping Zhang · 2003 · DigitalCommons - Kennesaw State University (Kennesaw State University)
10. Memory Enhances the Mere Exposure Effect
    T. Stafford, Anthony Grimes · 2012 · Psychology and Marketing
11. A comprehensive review on logo literature: research topics, findings, and future directions
    Min Jung Kim, Joon Ho Lim · 2019 · Journal of Marketing Management
12. Transfer-Appropriate Processing, Response Fluency, and the Mere Measurement Effect
    Chris Janiszewski, E. Chandon · 2007 · Journal of Marketing Research
13. Metacognition and consumer judgment: fluency is pleasant but disfluency ignites interest
    A. Labroo, Anastasiya Pocheptsova · 2016 · Current Opinion in Psychology
14. Eye Movements in the Processing of Print Advertisements
    R. Radach, S. Lemmer, Christian Vorstius, D. Heller, Karina Radach · 2003
15. A consumer socialization approach to understanding advertising avoidance on social media
    Sydney Chinchanachokchai, F. de Gregorio · 2020 · Journal of Business Research
16. Testing the Effects of Incidental Advertising Exposure in Online Gaming Environment
    Adam Acar · 2007 · Journal of Interactive Advertising
17. Researching Mere Exposure Effects to Advertising - Theoretical Foundations and Methodological Implications
    Anthony Grimes, P. Kitchen · 2007 · International Journal of Market Research
18. Does brand name imprinting in memory increase brand information retention
    W. Baker · 2003 · Psychology and Marketing
19. What the Blind Eye Sees: Incidental Change Detection as a Source of Perceptual Fluency
    Stewart Shapiro, Jesper H. Nielsen · 2013 · Journal of Consumer Research
20. Hierarchical Chain Of Consumer-Based Brand Equity: Review From The Fast Food Industry
    T. Ming, H. Ismail · 2011 · International Business & Economics Research Journal (IBER)
21. Preattentive processing of banner advertisements: The role of modality, location, and interference
    Gangseog Ryu, E. Lim, L. Tan, Young Han · 2007 · Electronic Commerce Research and Applications
22. Awe in Advertising: The Mediating Role of an Abstract Mindset
    F. Septianto, Yuri Seo, L. Li, Linsong Shi · 2021 · Journal of Advertising
23. I See What You Don't See
    Jörg Matthes, W. Wirth, Christian Schemer, Anne K. Kissling · 2011 · Journal of Advertising
24. Web advertisement effectiveness evaluation: Attention and memory
    Shaojun Kong, Zhenfang Huang, Noel Scott, Ziang Zhang, Zhixiang Shen · 2018 · Journal Of Vacation Marketing
25. Consumer Memory, Fluency, and Familiarity
    Antonia Mantonakis, Bruce W. A. Whittlesea, C. Yoon · 2008 · Routledge eBooks
26. Advertising weak and strong brands: Who gains?
    Micael Dahlen, Fredrik Lange · 2005 · Psychology and Marketing
27. Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising
    Jesper H. Nielsen, Stewart Shapiro, Charlotte H. Mason · 2010 · Journal of Marketing Research
28. My username is IN! The influence of inward vs. outward wandering usernames on judgments of online seller trustworthiness
    Rita R. Silva, Sascha Topolinski · 2018 · Psychology and Marketing
29. Health information seeking and scanning among US adults aged 50–75 years: Testing a key postulate of the information overload model
    Jakob D. Jensen, Miao Liu, Nick Carcioppolo, Kevin K. John, Melinda Krakow, Ye Sun · 2017 · Health Informatics Journal
30. Predicting consumer gaze hits: A simulation model of visual attention to dynamic marketing stimuli
    Christopher Rumpf, Felix Boronczyk, C. Breuer · 2020 · Journal of Business Research
31. Make It Short and Easy: Username Complexity Determines Trustworthiness Above and Beyond Objective Reputation
    Rita R. Silva, Nina Chrobot, Eryn J. Newman, Norbert Schwarz, Sascha Topolinski · 2017 · Frontiers in Psychology
32. Are Banner Advertisements in Online Games Effective?
    Minsun Yeu, Hee-Sook Yoon, C. R. Taylor, Doo-hee Lee · 2013 · Journal of Advertising
33. Putting brands into play
    L. Herrewijn, K. Poels · 2013 · International Journal of Advertising
34. Towards an integrated model of low attention advertising effects: A perceptual‐conceptual framework
    Anthony Grimes · 2008 · European Journal of Marketing
35. A study of the antecedents of slogan liking
    M. Dass, Chiranjeev S. Kohli, Piyush Kumar, S. Thomas · 2014 · Journal of Business Research
36. Love At First Site?
    Micael Dahlen, Alexander Rasch, S. Rosengren · 2003 · Journal of Advertising Research
37. The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention
    Ya You, Amit M. Joshi · 2020 · Journal of Advertising
38. Does advertising spending improve sales performance
    A. Assaf, A. Josiassen, A. Mattila, L. K. Cvelbar · 2015
39. Pictures Worth a Thousand Words: Noncommercial Tobacco Content in the Lesbian, Gay, and Bisexual Press
    Elizabeth A. Smith, N. Offen, R. Malone · 2006 · Journal of health communication
40. Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference
    A. Kronrod, Joel Huber · 2019 · International Journal of Research in Marketing
41. Popcorn in the cinema: Oral interference sabotages advertising effects
    Sascha Topolinski, S. Lindner, Anne Freudenberg · 2014 · Journal of Consumer Psychology
42. What inhibits the mere-exposure effect: Recollection or familiarity?
    Ge-Wei Ye, W. V. van Raaij · 1997 · Journal of Economic Psychology
43. Active White Space (AWS) in Logo Designs: Effects on Logo Evaluations and Brand Communication
    Nazuk Sharma, Sajeev Varki · 2018 · Journal of Advertising
44. What's in and what's out in branding? A novel articulation effect for brand names
    Sascha Topolinski, Michael Zürn, Iris K. Schneider · 2015 · Frontiers in Psychology
45. The effects of second screen use on sponsor brand awareness: a dual coding theory perspective
    J. Jensen, P. Walsh, Joe Cobbs, B. Turner · 2015 · Journal of Consumer Marketing
46. Effects of Face Images and Face Pareidolia on Consumers' Responses to Print Advertising
    G. Guido, Marco Pichierri, G. Pino, R. Nataraajan · 2018 · Journal of Advertising Research
47. How audience and disclosure characteristics influence memory of sponsorship disclosures
    S. Boerman, E. V. van Reijmersdal, P. Neijens · 2015 · International Journal of Advertising
48. The effects of home page design on consumer responses: Moderating role of centrality of visual product aesthetics
    Jungmin Yoo, Minjeong Kim · 2014 · Computers in Human Behavior
49. Music and Responses to Advertising: The Effects of Musical Characteristics, Likeability and Congruency
    J. Galan · 2009
50. Effects of Package Holiday Information Presentation on Destination Choice
    Walaiporn Rewtrakunphaiboon, H. Oppewal · 2008 · Journal of Travel Research
51. My friend likes this brand: Do ads with social context attract more attention on social networking sites?
    Kasey Windels, Jun Heo, Yongick Jeong, Lance Porter, A.-Reum Jung, Rui Wang · 2018 · Computers in Human Behavior
52. Présentation et applications des mesures implicites de restitution mémorielle en marketing
    Olivier Trendel, L. Warlop · 2005 · Recherche et Applications en Marketing (French Edition)
53. Do Web Users Care About Banner Ads Anymore? The Effects of Frequency and Clutter in Web Advertising
    S. Y. Lee, Y. Cho · 2010 · Journal of Promotion Management
54. Managed Hearts and Wallets: Ethical Issues in Emotional Influence By and Within Organizations
    Ingrid Smithey Fulmer, Bruce Barry · 2009 · Business Ethics Quarterly
55. Advertising or games?
    S. An, Hannah Kang · 2014 · International Journal of Advertising
56. Show products or show people: an eye-tracking study of visual branding strategy on Instagram
    Li-Jie Zhou, Fei Xue · 2021 · Journal of Research in Interactive Marketing
57. Zooming in the impacts of merchants’ participation in transformation from online flash sale to mixed sale e-commerce platform
    Xiaoqian Liu, Yong‐Wu Zhou, Yi Shen, Chunmian Ge, Junhui Jiang · 2020 · Information & Management
58. The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand Evaluations
    Daniel M. Zane, Robert W. Smith, R. Reczek · 2020 · Journal of Consumer Research
59. Unravelling the intellectual discourse of implicit consumer cognition: A bibliometric review
    P. Wörfel · 2019 · Journal of Retailing and Consumer Services
60. Effects of banner Ad shape and the schema creating process on consumer internet browsing behavior
    Chih-Wei Liu, Shao-Kang Lo, Ai-Yun Hsieh, Yujong Hwang · 2018 · Computers in Human Behavior
61. Perceptions and attitude effects on nanotechnology acceptance: an exploratory framework
    Rajani Ganesh Pillai, Achintya N. Bezbaruah · 2017 · Journal of nanoparticle research
62. Effects of Perceptual Uncertainty on Arousal and Preference Across Different Visual Domains
    T. Ramsøy, Morten Friis-Olivarius, Catrine Jacobsen, S. B. Jensen, M. Skov · 2012 · Journal of Neuroscience Psychology and Economics
63. Implicit Memory Measures for Web Advertising Effectiveness
    C. Yoo · 2007 · Journalism & Mass Communication Quarterly
64. Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load
    Yuhmiin Chang, Esther Thorson · 2022 · Computers in Human Behavior
65. Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience
    Steve Hoeffler, D. Ariely, P. M. West, R. Duclos · 2013
66. The effects of lower prices on perceptions of brand quality: a choice task perspective
    Devon DelVecchio, Sanjay Puligadda · 2012 · Journal of Product & Brand Management
67. The Role of Mere Exposure Effect on Ethical Tolerance: a Two-Study Approach
    W. A. Weeks, J. G. Longenecker, J. McKinney, C. Moore · 2005 · Journal of Business Ethics
68. Escaping the corner of death? An eye-tracking study of reading direction influence on attention and memory
    Monica D. Hernandez, Yong Wang, Hong Sheng, Morris Kalliny, M. Minor · 2017
69. The Influence of Logo Change on Brand Loyalty and the Role of Attitude toward Rebranding and Logo Evaluation
    Antonio S. Williams, Sungwook Son, P. Walsh, Jin Park · 2021 · Sport Marketing Quarterly
70. The experience – economy revisited: an interdisciplinary perspective and research agenda
    Y. Chevtchouk, C. Veloutsou, R. Paton · 2021 · Journal of Product & Brand Management
71. Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models
    Elisa Claire Alemán Carreón, Hirofumi Nonaka, Asahi Hentona, Hirochika Yamashiro · 2019 · Information Processing & Management
72. Positive Effects of Disruptive Advertising on Consumer Preferences
    Raoul Bell, Axel Buchner · 2017 · Journal of Interactive Marketing
73. Changing attitudes towards e-mobility by actively elaborating fast-charging technology
    Fabian Gebauer, Roman Vilimek, Andreas Keinath, C. Carbon · 2016 · Technological Forecasting and Social Change
74. A matter of font type: The effect of serifs on the evaluation of scientific abstracts.
    Kai Kaspar, Thea Wehlitz, Sara von Knobelsdorff, Tim Wulf, Marie Antoinette Oktavie von Saldern · 2015 · International Journal of Psychology
75. Brand choice via incidental social media exposure
    William F. Humphrey, Debra A. Laverie, S. Rinaldo · 2017 · Journal of Research in Interactive Marketing
76. Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising
    Alexander Mafael, S. Raithel, C. R. Taylor, D. Stewart · 2021 · Journal of Advertising
77. Effects of Message Framing and Visual-Fear Appeals on Smoker Responses to Antismoking Ads
    Jungsuk Kang, Carolyn A. Lin · 2015 · Journal of health communication
78. Destination Image Saturation
    Chul Jeong, S. Holland · 2012 · Journal of Travel & Tourism Marketing
79. Branded product placement and pre‐teenaged consumers: influence on brand preference and choice
    D. Toomey, Alisha Francis · 2013 · Young Consumers Insight and Ideas for Responsible Marketers
80. Brand and category design consistency in brand extensions
    Yi-Sheng Goh, V. Chattaraman, S. Forsythe · 2013 · Journal of Product & Brand Management
81. Attention, Attitudes, and Action: When and Why Incidental Fear Increases Consumer Choice
    N. Coleman, Patti Williams, Andrea C. Morales, A. White · 2017 · Journal of Consumer Research · Retracted
82. Reconsidering the Role of Fit in Celebrity Endorsement: Associative‐Propositional Evaluation (APE) Accounts of Endorsement Effectiveness
    Yonghwan Chang, Y. Ko · 2016 · Psychology and Marketing
83. The differential effects of position, ad and reader characteristics on readers’ processing of newspaper ads
    E. Smit, P. Neijens, R. Heath · 2013
84. Attention to Social Media Ads: The Role of Consumer Recommendations and Smartphones
    E. Maslowska, Jakob Ohme, C. Segijn · 2021 · Journal of Interactive Advertising
85. Using eye-tracking to understand the impact of multitasking on memory for banner ads: the role of attention to the ad
    Ivan A. Guitart, Guillaume Hervet, Diogo Hildebrand · 2018 · International Journal of Advertising
86. Are size-zero female models always more effective than average-sized ones?: Depends on brand and self-esteem!
    X. Bian, Kai-Yu Wang · 2015 · European Journal of Marketing
87. Exposure Is Not Enough: Suppressing Stimuli from Awareness Can Abolish the Mere Exposure Effect
    de Zilva, Daniel, Vu, Luke, Newell, Ben R., Pearson, Joel · 2013 · PLoS ONE
88. Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice
    M. Fransen, B. Fennis, A. Pruyn · 2010 · Communication Research
89. Children’s magazines: reading resources or food marketing tools?
    Sandra C. Jones, Amanda Reid · 2009 · Public Health Nutrition
90. Publicity vs. Advertising in a Cluttered Environment: Effects on Attention and Brand Identification
    S. Rosengren · 2008
91. The effectiveness of advertising images in promoting experiential offerings: An emotional response approach
    F. Septianto, Sheng-Hong Ye, Gavin Northey · 2021 · Journal of Business Research
92. Network analysis of the sensory capital of a destination brand
    A. Tasci, Jalayer Khalilzadeh, A. Pizam, You-Cheng Wang · 2017 · Journal of Destination Marketing & Management
93. The Limits of Reflected Glory: The Beneficial and Harmful Effects of Product Name Similarity in the U.S. Network TV Program Industry, 1944-2003
    Olga M. Khessina, Samira Reis · 2016 · Organ. Sci.
94. The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic
    R. Cadario · 2015 · Marketing Letters
95. Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising
    Shao-Kang Lo, Ai-Yun Hsieh, Yu-Ping Chiu · 2014 · Electronic Commerce Research and Applications
96. What's Up?
    Kendall Goodrich · 2010 · Journal of Advertising Research
97. Étude du changement d'attitude pour les marques placées dans les films: persuasion ou effet d'exposition?
    I. Fontaine · 2006
98. The Family’s Role in Children’s Interpretation of Advertising
    M. Buijzen · 2014
99. Brand preference affects the threshold for perceptual awareness
    T. Ramsøy, M. Skov · 2014 · Journal of Consumer Behaviour
100. Information Seeking and Scanning about Colorectal Cancer Screening among Black and White Americans, Ages 45–74: Comparing Information Sources and Screening Behaviors
     Jiawei Liu, Andy J. King, Drew B. Margolin, J. Niederdeppe · 2020 · Journal of health communication