The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Communication Effects of Advertising Versus Direct Experience When Both Search and Experience Attributes are Present
Abstract
Previous research has predicted that direct product experience will be superior to advertising in communicating information about products. In experiment 1 of the present study, claims about search attributes were better recognized and beliefs about search attributes were more accessible and more confidently held after exposure to ads in comparison with direct experience of two inexpensive packaged products. Experiment 2 replicated the above effects on claim recognition, belief accessibility, and confidence for two consumer durables under low-involvement conditions. It also showed that search attributes were more frequently mentioned and were rated as more important after exposure to advertising than after direct experience; the opposite was true for experience attributes. These effects on frequency of mention and attribute importance were significantly weaker under high-involvement than under low-involvement conditions.
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Citations
Cites
Free competition and the optimal amount of fraud
Darby, M. R., & Karni, E. (1973) · The Journal of Law and Economics · doi:10.1086/466756 · Cited by 3,947
Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information
Ford, G. T., Smith, D. B., & Swasy, J. L. (1990) · Journal of Consumer Research · doi:10.1086/209228 · Cited by 481
Cited by
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Vakratsas, D., & Ambler, T. (1999) · Journal of Marketing · doi:10.1177/002224299906300103 · Cited by 1,436
Music, Pandas, and Muggers: On the Affective Psychology of Value.
Hsee, C. K., & Rottenstreich, Y. (2004) · Journal of Experimental Psychology: General · doi:10.1037/0096-3445.133.1.23 · Cited by 654
JIANG, Z., & BENBASAT, I. (2004) · Journal of Management Information Systems · doi:10.1080/07421222.2004.11045817 · Cited by 606
A stage to engage: Social media use and corporate reputation
Dijkmans, C., Kerkhof, P., & Beukeboom, C. J. (2015) · Tourism Management · doi:10.1016/j.tourman.2014.09.005 · Cited by 515
Effect of image interactivity technology on consumer responses toward the online retailer
Fiore, A. M., Kim, J., & Lee, H.-H. (2005) · Journal of Interactive Marketing · doi:10.1002/dir.20042 · Cited by 495
Metadata
- Authors
- Wright, A. A., & Lynch, Jr.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1995-03
- Volume
- 21
- Issue
- 4
- Pages
- 708
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2019436141
- Cited by
- 340
- References
- 2
- FWCI
- 10.30
- Type
- journal article
- Language
- en
- Open access
- closed
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