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The Influence of Display Characteristics on Visual Exploratory Search Behavior
Abstract
Visual information search is a combination of two distinct types of behavior. Goal-directed search behavior occurs when consumers use stored search routines to collect information in a deliberate manner. In contrast, exploratory search behavior occurs when consumers are confronted with multiple pieces of information but have little stored knowledge about how to proceed with the information gathering. This article reports on an investigation into exploratory search behavior and attempts to establish a connection between the layout of objects in a display and the amount of attention devoted to each of these objects. The research has implications for catalog page layout and visual merchandising.
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Citations
Cites
Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models
Sobel, M. E. (1982) · Sociological Methodology · doi:10.2307/270723 · Cited by 12,810
Cited by
Schlosser, A. E., White, T. B., & Lloyd, S. M. (2006) · Journal of Marketing · doi:10.1509/jmkg.70.2.133 · Cited by 947
Visual attention during brand choice: The impact of time pressure and task motivation
Pieters, R., & Warlop, L. (1999) · International Journal of Research in Marketing · doi:10.1016/s0167-8116(98)00022-6 · Cited by 603
The role of atmospheric cues in online impulse-buying behavior.
Floh, A., & Madlberger, M. (2013) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2013.06.001 · Cited by 460
Money, R. B., & Crotts, J. C. (2003) · Tourism Management · doi:10.1016/s0261-5177(02)00057-2 · Cited by 448
How do product recommendations affect impulse buying? An empirical study on WeChat social commerce
Chen, Y., Lu, Y., Wang, B., & Pan, Z. (2019) · Information & Management · doi:10.1016/j.im.2018.09.002 · Cited by 370
Metadata
- Authors
- Janiszewski, C.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1998-12
- Volume
- 25
- Issue
- 3
- Pages
- 290-301
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2131069089
- Cited by
- 498
- References
- 1
- FWCI
- 12.55
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
