The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
The Material Values Scale: Measurement Properties and Development of a Short Form
Abstract
In recent years, a number of studies have used the material values scale (MVS) developed by Richins and Dawson (1992) to examine materialism as a facet of consumer behavior. This research examines the MVS in light of the accumulated evidence concerning this measure. A review of published studies reporting information about the scale and analysis of 15 raw data sets that contain the MVS and other measures revealed that the MVS performs well in terms of reliability and empirical usefulness, but the dimensional structure proposed by Richins and Dawson is not always evident in the data. This article proposes a 15-item measure of the MVS that has better dimension properties than the original version. It also reports the development of a short version of the MVS. Scale lengths of nine, six, and three items were investigated. Results indicate that the nine-item version possesses acceptable psychometric properties when used to measure materialism at a general level. This article also describes a psychometric approach for developing shorter versions of extant multiitem measures.
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Cites
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Cited by
The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
Bergkvist, L., & Rossiter, J. R. (2007) · Journal of Marketing Research · doi:10.1509/jmkr.44.2.175 · Cited by 3,107
Data collection in a flat world: the strengths and weaknesses of Mechanical Turk samples
Goodman, J. K., Cryder, C. E., & Cheema, A. (2013) · Journal of Behavioral Decision Making · doi:10.1002/bdm.1753 · Cited by 2,242
The relationship between materialism and personal well-being: A meta-analysis
Dittmar, H., Bond, R., Hurst, M., & Kasser, T. (2014) · Journal of Personality and Social Psychology · doi:10.1037/a0037409 · Cited by 890
“…fit our definition of a materialistic value orientation are Belk (1984); Burroughs and Rindfleisch (2002); Kasser and Ryan (1993, 1996); Ryan et al. (1999); Richins (2004a); Richins and Dawson (1992); Rindfleisch, Burroughs, and Denton (1997); Sirgy (1998); and Srivastava, Locke, and Bartol (2001).”
InfluentialSprott, D., Czellar, S., & Spangenberg, E. (2009) · Journal of Marketing Research · doi:10.1509/jmkr.46.1.92 · Cited by 850
Netemeyer, R. G., Warmath, D., Fernandes, D., & Lynch, J. G. (2018) · Journal of Consumer Research · doi:10.1093/jcr/ucx109 · Cited by 842
Metadata
- Authors
- Richins, M. L.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2004-06
- Volume
- 31
- Issue
- 1
- Pages
- 209-219
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W1967152225
- Cited by
- 1,424
- References
- 5
- FWCI
- 18.86
- Type
- journal article
- Language
- en
- Open access
- closed
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