The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings
Abstract
Although consumer demand for authentic market offerings has often been mentioned in consumer research, the meaning of the term “authentic” has not been sufficiently specified. Thus, some important differences among authentic market offerings have not been recognized or examined. This article uses Peirce's semiotic framework to distinguish between two kinds of authenticity—indexical and iconic. We identify the cues that lead to the assessment of each kind, and, based on data collected at two tourist attractions, we show that these cues can have a different influence on the benefits of consuming authenticity. Our results also contribute to an understanding of the negotiation of reality and fantasy as a part of consumption.
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Cites
Inalienable Possessions: The Paradox of Keeping-While Giving
Weiner, A. (1992) · University of California Press · doi:10.1525/california/9780520076037.001.0001 · Cited by 1,337
Weiner, A. B. (1992) · University of California Press · doi:10.1525/9780520911802 · Cited by 57
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Metadata
- Authors
- Grayson, K., & Martinec, R.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2004-09
- Volume
- 31
- Issue
- 2
- Pages
- 296-312
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2139091992
- Cited by
- 1,199
- References
- 2
- FWCI
- 29.82
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
