The DOI matches its Crossref record; 36 of the 36 references it cites were found in a registry or an index.
Subjective Knowledge, Search Locations, and Consumer Choice
Open accessAbstract
This article demonstrates that subjective knowledge (i.e., perceived knowledge) can affect the quality of consumers' choices by altering where consumers search. We propose that subjective knowledge increases the likelihood that consumers will locate themselves proximate to stimuli consistent with their subjective knowledge. As such, subjective knowledge influences choice by affecting search selectivity between environments rather than search within the environment. We suggest that the need for self-consistency drives this effect of subjective knowledge on search. Two lab experiments and one field study find support for the effect of subjective knowledge on nutrition search selectivity and choice as well as for the role of self-consistency.
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Cites
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Cited by
Chandon, P., & Wansink, B. (2007) · Journal of Consumer Research · doi:10.1086/519499 · Cited by 771
Can “Low-Fat” Nutrition Labels Lead to Obesity?
Wansink, B., & Chandon, P. (2006) · Journal of Marketing Research · doi:10.1509/jmkr.43.4.605 · Cited by 734
THE EFFECTS OF PERCEIVED AND ACTUAL FINANCIAL LITERACY ON FINANCIAL BEHAVIORS
Allgood, S., & Walstad, W. B. (2016) · Economic Inquiry · doi:10.1111/ecin.12255 · Cited by 620
Health and cosmetics: Investigating consumers’ values for buying organic personal care products
Ghazali, E., Soon, P. C., Mutum, D. S., & Nguyen, B. (2017) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2017.08.002 · Cited by 322
Altintzoglou, T., Honkanen, P., & Whitaker, R. D. (2021) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2020.125487 · Cited by 73
Metadata
- Authors
- Moorman, C., Diehl, K., Brinberg, D., & Kidwell, B.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2004-12
- Volume
- 31
- Issue
- 3
- Pages
- 673-680
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W3124540172
- Cited by
- 365
- References
- 36
- FWCI
- 5.74
- Type
- journal article
- Language
- en
- Open access
- green
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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