The DOI matches its Crossref record; 54 of the 54 references it cites were found in a registry or an index.
The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
Open accessAbstract
Why is America a land of low-calorie food claims yet high-calorie food intake? Four studies show that people are more likely to underestimate the caloric content of main dishes and to choose higher-calorie side dishes, drinks, or desserts when fast-food restaurants claim to be healthy (e.g., Subway) compared to when they do not (e.g., McDonald's). We also find that the effect of these health halos can be eliminated by simply asking people to consider whether the opposite of such health claims may be true. These studies help explain why the success of fast-food restaurants serving lower-calorie foods has not led to the expected reduction in total calorie intake and in obesity rates. They also suggest innovative strategies for consumers, marketers, and policy makers searching for ways to fight obesity.
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Cited by
Piqueras-Fiszman, B., & Spence, C. (2015) · Food Quality and Preference · doi:10.1016/j.foodqual.2014.09.013 · Cited by 855
I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others
McFerran, B., Dahl, D. W., Fitzsimons, G. J., & Morales, A. C. (2010) · Journal of Consumer Research · doi:10.1086/644611 · Cited by 429
Brands as relationship partners: Warmth, competence, and in‐between
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You taste what you see: Do organic labels bias taste perceptions?
Lee, W.-C. J., Shimizu, M., Kniffin, K. M., & Wansink, B. (2013) · Food Quality and Preference · doi:10.1016/j.foodqual.2013.01.010 · Cited by 377
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Metadata
- Authors
- Chandon, P., & Wansink, B.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2007-10
- Volume
- 34
- Issue
- 3
- Pages
- 301-314
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2154308171
- Cited by
- 771
- References
- 54
- FWCI
- 21.13
- Type
- journal article
- Language
- en
- Open access
- green
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- Chandon, P., & Wansink, B. (2007). The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions. Journal of Consumer Research. https://doi.org/10.1086/519499
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