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The DOI matches its Crossref record; 54 of the 54 references it cites were found in a registry or an index.

The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions

Open access
Chandon, Pierre, Wansink, Brian·2007·Journal of Consumer Research

Abstract

Why is America a land of low-calorie food claims yet high-calorie food intake? Four studies show that people are more likely to underestimate the caloric content of main dishes and to choose higher-calorie side dishes, drinks, or desserts when fast-food restaurants claim to be healthy (e.g., Subway) compared to when they do not (e.g., McDonald's). We also find that the effect of these health halos can be eliminated by simply asking people to consider whether the opposite of such health claims may be true. These studies help explain why the success of fast-food restaurants serving lower-calorie foods has not led to the expected reduction in total calorie intake and in obesity rates. They also suggest innovative strategies for consumers, marketers, and policy makers searching for ways to fight obesity.

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Cites

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Research works printed but not linked: 4

  1. Advertising Age (2005), “#1 Subway,” 76 (2), 16.
  2. Barrett, Jennifer (2003), “Fast Food Need Not Be Fat Food,” News week, 142 (15), 73–74.
  3. ——— (2007), “Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Fast-Food Meal Size Estimation,” Journal of Marketing Research, 44 (February), 84–99.
  4. ——— (2005), Marketing Nutrition—Soy, Functional Foods, Biotechnology, and Obesity, Champaign: University of Illinois Press.

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Metadata

Authors
Chandon, P., & Wansink, B.
Venue
Journal of Consumer Research
Published
2007-10
Volume
34
Issue
3
Pages
301-314
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
OpenAlex
W2154308171
Cited by
771
References
54
FWCI
21.13
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions. https://app.cochat.ai/papers/10.1086/519499
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Chandon, P., & Wansink, B. (2007). The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions. Journal of Consumer Research. https://doi.org/10.1086/519499

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