The DOI matches its Crossref record; 24 of the 25 references it cites were found in a registry or an index.
How Warnings about False Claims Become Recommendations
Abstract
Telling people that a consumer claim is false can make them misremember it as true. In two experiments, older adults were especially susceptible to this “illusion of truth ” effect. Repeatedly identifying a claim as false helped older adults remem-ber it as false in the short term but paradoxically made them more likely to re-member it as true after a 3 day delay. This unintended effect of repetition comes from increased familiarity with the claim itself but decreased recollection of the claim’s original context. Findings provide insight into susceptibility over time to memory distortions and exploitation via repetition of claims in media and advertising. In everyday life, people are bombarded with consumerinformation, from a wide variety of sources that differ in credibility (such as news reports, advertisements, Web sites, and so on) and in diverse consumption domains (from packaged goods to medical care). A crucial task for people is to determine whether the information they see is true or false. And because people often act on consumer infor-
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“Similarly, in a study by Skurnik et al. [28] participants who read either true or false health-related statements could not distinguish fact from fiction after a 3-day delay.”
From Misinformation lingers in memory: Failure of three pro-vaccination strategies (2017) · cites this paper as [28]
In the citing paper
“Even worse, the more they were warned that a statement was false, the more they accepted it as true.”
From Misinformation lingers in memory: Failure of three pro-vaccination strategies (2017) · cites this paper as [28]
Citations
Cites
Relevance: Communication and Cognition
Sperber, D., & Wilson, D. (1986) · Cited by 6,708
(1989) · Cited by 4,498
Recognizing: The judgment of previous occurrence.
Mandler, G. (1980) · Psychological Review · doi:10.1037/0033-295x.87.3.252 · Cited by 2,847
Frequency and the conference of referential validity
Hasher, L., Goldstein, D., & Toppino, T. (1977) · Journal of Verbal Learning and Verbal Behavior · doi:10.1016/s0022-5371(77)80012-1 · Cited by 920
THE COGNITIVE NEUROSCIENCE OF CONSTRUCTIVE MEMORY
Schacter, D. L., Norman, K. A., & Koutstaal, W. (1998) · Annual Review of Psychology · doi:10.1146/annurev.psych.49.1.289 · Cited by 827
Differential effects of aging on memory for content and context: A meta-analysis.
Spencer, W. D., & Raz, N. (1995) · Psychology and Aging · doi:10.1037//0882-7974.10.4.527 · Cited by 773
Unbelieving the unbelievable: Some problems in the rejection of false information.
Gilbert, D. T., Krull, D. S., & Malone, P. S. (1990) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.59.4.601 · Cited by 681
Begg, I. M., Anas, A., & Farinacci, S. (1992) · Journal of Experimental Psychology: General · doi:10.1037//0096-3445.121.4.446 · Cited by 650
Jacoby, L. L., Woloshyn, V. E., & Kelley, C. (1989) · Journal of Experimental Psychology General · doi:10.1037/0096-3445.118.2.115 · Cited by 591
Low-Involvement Learning: Memory without Evaluation
Hawkins, S. A., & Hoch, S. J. (1992) · Journal of Consumer Research · doi:10.1086/209297 · Cited by 426
Flagged first, then by citations
1 of the 25 references couldn’t be matched to a known paper.
Cited by
Sorted by citations
Items 301–400 of 443
Green, K. C., & Armstrong, J. S. (2012) · Scholarly Commons (University of Pennsylvania) · Cited by 2
Tatum, D., Ellen, P. S., Fitzgerald, P., & Eroglu, S. A. (2016) · SSRN Electronic Journal · doi:10.2139/ssrn.2866911 · Cited by 2
Gronlund, S. D., Carlson, C. A., & Tower, D. C. (2007) · Wiley eBooks · doi:10.1002/9780470713181.ch5 · Cited by 2
Mattavelli, S., Béna, J., Corneille, O., & Unkelbach, C. (2023) · doi:10.31234/osf.io/5mwpz · Cited by 2
How to Mobilize Philanthropy to Advance Racial Equity? A Call to Action
Conrad, C. A. (2018) · The Review of Black Political Economy · doi:10.1177/0034644618794682 · Cited by 1
Miller, A. L., Wissman, K. T., & Peterson, D. J. (2021) · Applied Cognitive Psychology · doi:10.1002/acp.3818 · Cited by 1
Hijazi, R., Gesser‐Edelsburg, A., & Mesch, G. S. (2023) · Disaster Medicine and Public Health Preparedness · doi:10.1017/dmp.2023.105 · Cited by 1
O’Donnell, R., Chan, J. C. K., Foster, J. L., & Garry, M. (2023) · Frontiers in Psychology · doi:10.3389/fpsyg.2023.1201674 · Cited by 1
Mitigating the Illusory Truth Effect Through a Novel Educational Intervention
Shi, Z., Shearon, J., Kaufman, E. M., Lu, A. Y., Suarez, A. M., Rogler, N. M., Miller, M. R., & Cohen‐Shikora, E. R. (2025) · Applied Cognitive Psychology · doi:10.1002/acp.70055 · Cited by 1
Udry, J., & Barber, S. J. (2025) · Cognition · doi:10.1016/j.cognition.2025.106275 · Cited by 1
Biased Reasoning, Argument Analysis, and the Principle of Charity
Mueller, N., Löwenstein, D., & Vosgerau, G. (2026) · Argumentation · doi:10.1007/s10503-026-09728-w · Cited by 1
Woher die Obstipation sicher nicht kommt
Müller-Lissner, S. A. (2013) · MMW - Fortschritte der Medizin · doi:10.1007/s15006-013-2517-1 · Cited by 1
Lies to Manipulate, Misappropriate, and Acquire Governmental Power
Norton, H. (2015) · Cambridge University Press eBooks · doi:10.1017/cbo9781316258293.004 · Cited by 1
Political Knowledge and Fractured Perceptions
Marietta, M., & Barker, D. C. (2019) · Oxford University Press eBooks · doi:10.1093/oso/9780190677176.003.0012 · Cited by 1
Fake News als Gefahr für die öffentliche Meinung?
Koch, T., & Denner, N. (2020) · Springer eBooks · doi:10.1007/978-3-658-29321-5_4 · Cited by 1
McKenna, R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780192888822.003.0005 · Cited by 1
Okholm, C. S., Fard, A. E., & ten Thij, M. (2024) · Harvard Kennedy School Misinformation Review · doi:10.37016/mr-2020-134 · Cited by 1
Koch, T., Viererbl, B., & Beckert, J. (2024) · Springer eBooks · doi:10.1007/978-3-658-43831-9_11 · Cited by 1
Event Memory in Fact and Fiction
Bezdek, M. A., Butler, A. C., & Zacks, J. M. (2024) · Oxford University Press eBooks · doi:10.1093/oxfordhb/9780190917982.013.76 · Cited by 1
Via Crucis of the Body: Clarice Lispector visits advertising
Södergren, J. (2025) · Routledge eBooks · doi:10.4324/9781003658665-3 · Cited by 1
LaTour, K. A., & LaTour, M. S. (2012) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2012.700794 · Cited by 1
The Asian Covid-19 Infodemic on Instant Messaging Platforms
Khoo, B. L. Z., Chee, S. J., & Pang, N. L.-S. (2022) · Advanced sciences and technologies for security applications · doi:10.1007/978-3-030-94825-2_6 · Cited by 1
What Can Fake News, Politics, and Religion Tell Us About Pseudoscience?
Therriault, D. J., Zaboski, B. A., & Jankovsky, A. (2022) · Journal of Education & Social Policy · doi:10.30845/jesp.v9n1p2
Song, H. (2009) · Deep Blue (University of Michigan) · Cited by 1
Lie detection: Cognitive Processes
Street, C. N. H. (2013) · UCL Discovery (University College London) · Cited by 1
A neuroanatomical investigation of belief and doubt
Asp, E. W. (2012) · doi:10.17077/etd.ummvyy6u · Cited by 1
Optimizing stimuli order in marketing experiments: A comparison of four orders using six criteria
Lilly, B. (2009) · Journal of Targeting Measurement and Analysis for Marketing · doi:10.1057/jt.2009.17 · Cited by 1
On the fallibility of human memory for future actions
Pluviano, S. (2019) · ERA · Cited by 1
Asp, E. W., Khan, L., Jonason, A. B., Adkins-Hempel, M., Warner, K., Pardilla‐Delgado, E., Payne, J. D., Mullineaux, P. Y., Denburg, N. L., & Tranel, D. (2020) · PsyArXiv (OSF Preprints) · doi:10.31234/osf.io/s3tfk · Cited by 1
Ecker, U. K. H., Lewandowsky, S., & Chadwick, M. (2020) · doi:10.31219/osf.io/et4p3 · Cited by 1
Moeller, S. D. (2008) · Wiley eBooks · doi:10.1002/9781444306040.notes
Nadarevic, L., & Bell, R. (2023) · doi:10.31234/osf.io/zesf9 · Cited by 1
Silva, M. D. P. S. (2023) · Digital Library of Theses and Dissertations (Universidade de São Paulo) · doi:10.11606/d.5.2023.tde-04082023-163649 · Cited by 1
Mattavelli, S., Béna, J., Corneille, O., & Unkelbach, C. (2024) · PsyArXiv (OSF Preprints) · doi:10.31234/osf.io/4pwq2 · Cited by 1
HOW DO WE BUILD SHARED COLLECTIVE MEMORIES?
Wertsch, J. V. (2009) · Cambridge University Press eBooks · doi:10.1017/cbo9780511626999.007
Fighting social isolation through a user-friendly mobile phone: Bazile Telecom
Lambert-Pandraud, R., & Morel, Y. (2012) · Gabler Verlag eBooks · doi:10.1007/978-3-8349-6976-7_2
Risk communication, behaviour change and tick-borne disease in the UK
Mowbray, F. (2014) · UPT. Syiah Kuala University Library (Syiah Kuala University)
Age-Related Accessibility Biases in Pass-Face Recognition
Adams, R., Bahr, G. S., & Raif, E. S. (2011) · Lecture notes in computer science · doi:10.1007/978-3-642-21663-3_45
Louw, J. G. (2014) · SUNScholar (Stellenbosch University)
Habermas on Acid: A Rhetorical Analysis of a Scientific Controversy
Arnett, E. J. (2008) · ThinkTech (Texas Tech University)
Paradigma associado ao estudo da ilusão de verdade
Silva, R., Figueira, P. M. H., & Garcia‐Marques, T. (2013) · Laboratório de Psicologia · doi:10.14417/lp.672
Pak, M. (2007)
Interatividade quando Moderada por Esforço Cognitivo Aumenta a Memorização
Rossi, G. B., & Presti, R. (2015) · ReMark - Revista Brasileira de Marketing · doi:10.5585/remark.v14i3.2916
Adolescents involved in decision-making
Wander, M. D. (2013) · Rutgers University Community Repository (Rutgers University) · doi:10.7282/t3qz28kz
Consumer Information Sharing : Understanding Psychological Drivers of Social Transmission
Akpınar, E. (2013) · RePub (Erasmus University Rotterdam)
Liao, Q. V., & Fu, W. (2011) · eScholarship (California Digital Library)
Li, C., Huang, Y., Wu, J., & Lin, Z. (2016) · SSRN Electronic Journal · doi:10.2139/ssrn.2833719
Thinking About Health and Obesity: How Consumers’ Mental Experiences Influence Health Judgments
Skurnik, I., Yoon, C., & Schwarz, N. (2011)
Self-citationMarietta, M., & Barker, D. C. (2019) · Oxford University Press eBooks · doi:10.1093/oso/9780190677176.003.0001
Dueling Facts in Political Science
Marietta, M., & Barker, D. C. (2019) · Oxford University Press eBooks · doi:10.1093/oso/9780190677176.003.0003
The Democratic Consequences of Dueling Facts
Marietta, M., & Barker, D. C. (2019) · Oxford University Press eBooks · doi:10.1093/oso/9780190677176.003.0010
Let Facts Be Submitted to a Candid World
Marietta, M., & Barker, D. C. (2019) · Oxford University Press eBooks · doi:10.1093/oso/9780190677176.003.0013
Marietta, M., & Barker, D. C. (2019) · Oxford University Press eBooks · doi:10.1093/oso/9780190677176.003.0016
The Psychology of Fact Perceptions II
Marietta, M., & Barker, D. C. (2019) · Oxford University Press eBooks · doi:10.1093/oso/9780190677176.003.0006
A Theory of Intuitive Epistemology
Marietta, M., & Barker, D. C. (2019) · Oxford University Press eBooks · doi:10.1093/oso/9780190677176.003.0008
Dueling Facts in American Politics
Marietta, M., & Barker, D. C. (2019) · Oxford University Press eBooks · doi:10.1093/oso/9780190677176.003.0004
What Smarter People Have Said About Facts
Marietta, M., & Barker, D. C. (2019) · Oxford University Press eBooks · doi:10.1093/oso/9780190677176.003.0002
Polarized Leaders Versus Polarized Values
Marietta, M., & Barker, D. C. (2019) · Oxford University Press eBooks · doi:10.1093/oso/9780190677176.003.0007
Marietta, M., & Barker, D. C. (2019) · Oxford University Press eBooks · doi:10.1093/oso/9780190677176.003.0005
Marietta, M., & Barker, D. C. (2019) · Oxford University Press eBooks · doi:10.1093/oso/9780190677176.003.0011
Citizen Reponses to Fact-Checking
Marietta, M., Barker, D. C., Nalder, K., & Martin, D. J. (2019) · Oxford University Press eBooks · doi:10.1093/oso/9780190677176.003.0014
Marietta, M., & Barker, D. C. (2019) · Oxford University Press eBooks · doi:10.1093/oso/9780190677176.003.0009
Symmetry, Asymmetry, and Durability
Marietta, M., & Barker, D. C. (2019) · Oxford University Press eBooks · doi:10.1093/oso/9780190677176.003.0015
Reactions to the Message and Messenger
Paletz, S. B. F., Auxier, B. E., & Golonka, E. (2019) · SpringerBriefs in complexity · doi:10.1007/978-3-030-16413-3_3
Navarria, G. (2019) · Springer eBooks · doi:10.1007/978-981-13-3293-7_6
12. The ecological validity of fluency
Herzog, S. M., & Hertwig, R. (2013) · Max Planck Institute for Plasma Physics
How Human Observation of the Natural World Can Differ from What the World Really Is
Zimring, J. C. (2019) · Cambridge University Press eBooks · doi:10.1017/9781108569149.007
Warnings of Adverse Side-Effects Can Backfire Over TimePreprint
Steinhart, Y., Carmon, Z., & Yaacov Trope, B. (2013) · SSRN Electronic Journal · doi:10.2139/ssrn.2293818
McKinnon, M., Bradbrook, S. K., Reweti, A., Roseveare, C., & Severinsen, C. A. (2021) · Cambridge University Press eBooks · doi:10.1017/9781108895682.001 · Cited by 1
Understanding and using media in health promotion
McKinnon, M., Kudo, M., & Ouchi, S. (2021) · Cambridge University Press eBooks · doi:10.1017/9781108895682.007
Components of effective communication
Orthia, L. A., & Dobos, A. R. (2021) · Cambridge University Press eBooks · doi:10.1017/9781108895682.006
McKinnon, M., Huang, B., Lakshmi, J. K., Lee, A., Namakula, L., Segawa, P., Severinsen, C. A., Simpson, C., Ssesanga, D. E., Tanaka, M., et al. (2021) · Cambridge University Press eBooks · doi:10.1017/9781108895682.010
Ethics, risk and health promotion
Lamberts, R. (2021) · Cambridge University Press eBooks · doi:10.1017/9781108895682.004
Evaluation – how to measure what works
McKinnon, M., Kaur, J., Kaur, M., & Kumar, R. (2021) · Cambridge University Press eBooks · doi:10.1017/9781108895682.008
Communication in health settings
Murray, L., McKinnon, M., Dunn, M., & Waling, A. (2021) · Cambridge University Press eBooks · doi:10.1017/9781108895682.003
Influencing factors and empowering decision-making
Grant, W. J. (2021) · Cambridge University Press eBooks · doi:10.1017/9781108895682.005
Health promotion needs and challenges
McKinnon, M., Craig, D., & Waling, A. (2021) · Cambridge University Press eBooks · doi:10.1017/9781108895682.009
Woher die Obstipation sicher nicht kommt: Diese Mythen sind nicht auszurotten
Müller-Lissner, S. A. (2013) · MMW - Fortschritte der Medizin
Brand Recognition and Quality Inferences
Simonyan, Y., & Goldstein, D. G. (2013) · Econstor (Econstor)
Smith, J. C. (2009) · Wiley eBooks · doi:10.1002/9781444310122.refs
Konsumenci z perspektywy neuronauki poznawczej. Wybrane zagadnienia
Szymusiak, H. (2022) · doi:10.18559/978-83-8211-102-6 · Cited by 1
McInnis, B. J., Eikey, E. V., Moore, R. C., Wang, S., & Nebeker, C. (2022) · doi:10.2196/preprints.38795
(2007) · Deutscher Universitätsverlag eBooks · doi:10.1007/978-3-8350-9232-7_7
(2021) · Cambridge University Press eBooks · doi:10.1017/9781108895682.011
Mayr, S., Röer, J. P., Buchner, A., & Bell, R. (2016) · Springer eBooks · doi:10.1007/978-981-287-080-3_159-1
Believing for truth and the model of epistemic guidance
Wei, X. (2022) · Inquiry · doi:10.1080/0020174x.2022.2126391
aTag:Half_truth, a User Interface to Warn of the Fallacy in the Claims Reported in the News
Hahn, Y.-A., & Park, J.-J. (2022) · [ ] With Design: Reinventing Design Modes · doi:10.1007/978-981-19-4472-7_191
Anderson and Goldman on Identifying Experts
McKenna, R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780192888822.003.0003
McKenna, R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780192888822.003.0004
What Is Non-Ideal Epistemology?
McKenna, R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780192888822.003.0001
McKenna, R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780192888822.002.0006
McKenna, R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780192888822.002.0003
McKenna, R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780192888822.003.0006
Liberatory Virtue and Vice Epistemology
McKenna, R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780192888822.003.0007
McKenna, R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780192888822.002.0004
McKenna, R. (2023) · Oxford University Press eBooks · doi:10.1093/oso/9780192888822.003.0008
Kulturális értékek, érzelmek és motivált gondolkodás
Thuma, O. (2023) · Multidiszciplináris kihívások sokszínű válaszok · doi:10.33565/mksv.2023.ksz.01.06
Edward L. Bernays’ Propagandatheorie
Matern, S. (2023) · Verlag Barbara Budrich eBooks · doi:10.3224/84743007
Metadata
- Authors
- Skurnik, I., Yoon, C., Park, D. C., & Schwarz, N.
- Affiliations
- University of Toronto (CA)
- University of Michigan (US)
- University of Illinois Urbana-Champaign (US)
- University of Southern California (US)
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2005-03
- Volume
- 31
- Issue
- 4
- Pages
- 713-724
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2116615923
- Cited by
- 446
- References
- 25
- Citations by year
- 2026: 13 · 2025: 24 · 2024: 19 · 2023: 33 · 2022: 27 · 2021: 46 · 2020: 30 · 2019: 49 · 2018: 17 · 2017: 23 · 2016: 21 · 2015: 21 · 2014: 22 · 2013: 21 · 2012: 14
- FWCI
- 4.60
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Research (publishedVersion)
- Topics
- Life Sciences › Neuroscience › Cognitive Neuroscience › Memory Processes and Influences
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Social Sciences › Psychology › Social Psychology › Deception detection and forensic psychology
- Keywords
- false claims, consumer misinformation, older adults, memory distortion, familiarity, recollection, consumer information, advertising, credibility
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review