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Cited by 1,276

The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.

Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives

Ahuvia, Aaron C.·2005·Journal of Consumer Research
DOI 10.1086/429607
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Abstract

This article investigates the possessions and activities that consumers love and their role in the construction of a coherent identity narrative. In the face of social forces pushing toward identity fragmentation, interviews reveal three different strat-egies, labeled “demarcating, ” “compromising, ” and “synthesizing ” solutions, for cre-ating a coherent self-narrative. Findings are compared to Belk’s “Possessions and the Extended Self. ” Most claims from Belk are supported, but the notion of a core versus extended self is critiqued as a potentially confusing metaphor. The roles of loved objects and activities in structuring social relationships and in consumer well-being are also explored. In all probability, the word “love ” is used as often withobjects and activities as with people. We hear it all the time, from “I love skiing ” to “I love your new dress. ” In Sherry and McGrath’s (1989, 163) study of a gift store, they note that “not only do our respondents ‘love to shop ’... but they also ‘fall in love ’ with the items they select. ” In the use of products, Richins (1997) finds that love is a

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Metadata

Authors
Ahuvia, A. C.
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
2005-06
Volume
32
Issue
1
Pages
171-184
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/429607
OpenAlex
W2175764802
Cited by
1,276
References
6
FWCI
68.67
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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