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Cited by 60Consumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Market DynamicsCultural Capital and Social Class

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Theorizing Reactive Reflexivity: Lifestyle Displacement and Discordant Performances of Taste

Thompson, Craig J, Henry, Paul C, Bardhi, Fleura·2018·Journal of Consumer Research
DOI 10.1093/jcr/ucy018
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Abstract

Culturally oriented consumer research has predominantly been framed by two ideal types of reflexivity, which we characterize as existential and critical reflexivity. Drawing from our research on divorced women who have been displaced from their domestically oriented, middle-class lifestyles, we develop an alternative conceptualization—reactive reflexivity—that highlights a different relationship among consumer agency, social structures, and identity goals and practices. Rather than embracing their post-divorce lifestyles as a revitalizing challenge (per existential reflexivity) or liberation from a constraining gender role (per critical reflexivity), our participants felt estranged from their current lifestyle and reflexively viewed their pre-divorce lifestyle as a structure of relative empowerment that had afforded emotional, aesthetic, and status-oriented benefits. In reflexive response to these perceived lifestyle discontinuities, they engaged in discordant practices of taste that sought to insulate their aesthetic predispositions from structurally imposed socioeconomic constraints and, ultimately, to accomplish a reactive identity goal of regaining their displaced status as middle-class homemakers. We discuss the implications of our analysis for theorizations of consumer taste and the relationships between gender ideologies and reflexive consumption practices.

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  • Consumers have the capacity to adjust and recombine different self-authorization strategies as they navigate changing sociocultural and individual conditions.

    “Aligned with the extended reflexivity thesis-which holds that individuals continually adjust their subject positions in response to shifting social structures (Adams 2006; Akaka and Schau 2019; Thompson et al. 2018), we also witnessed that consumers have the capacity to adjust and recombine different self-authorization strategies as they navigate changing sociocultural and individual conditions.”

    From Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference (2024) · cites this paper as Thompson et al. 2018

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Metadata

Authors
Thompson, C. J., Henry, P. C., & Bardhi, F.
Affiliations
  • University of Wisconsin–Madison (US)
  • The University of Sydney (AU)
  • University of London (GB)
Corresponding author
Henry, Paul C
ORCID
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
2018-03-27
Volume
45
Issue
3
Pages
571-594
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1093/jcr/ucy018
OpenAlex
W2808588282
Cited by
60
References
6
Citations by year
2026: 2 · 2025: 9 · 2024: 9 · 2023: 12 · 2022: 5 · 2021: 10 · 2020: 6 · 2019: 6 · 2018: 1
FWCI
10.29
Type
journal article
Language
en
Open access
closed
Licence
academic.oup.com/journals/pages/about_us/legal/notices (am)
Locations
  • Journal of Consumer Research (publishedVersion)
  • City Research Online (City University London) (acceptedVersion)
  • Lund University Publications (Lund University) (submittedVersion)
  • Journal of the Association for Consumer Research
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
  • Social Sciences › Sociology and Political Science › Cultural Capital and Social Class
Keywords
critical reflexivity, consumer taste, divorced women, gender roles, identity goals, consumer agency, status consumption, aesthetic preference, gender ideology

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