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Cited by 284

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use

Meyers-Levy, Joan, Zhu, Rui·2007·Journal of Consumer Research

Abstract

This article demonstrates that variations in ceiling height can prime concepts that, in turn, affect how consumers process information. We theorized that when reasonably salient, a high versus low ceiling can prime the concepts of freedom versus confinement, respectively. These concepts, in turn, can prompt consumers' use of predominately relational versus item-specific processing. Three studies found support for this theorizing. On a variety of measures, ceiling height–induced relational or item-specific processing was indicated by people's reliance on integrated and abstract versus discrete and concrete ideation. Hence, this research sheds light on when and how ceiling height can affect consumers' responses.

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Crossref · 10.1086/519146

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Metadata

Authors
Meyers-Levy, J., & Zhu, R.
Venue
Journal of Consumer Research
Published
2007-08
Volume
34
Issue
2
Pages
174-186
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
OpenAlex
W2126767049
Cited by
284
References
3
FWCI
17.72
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.