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Cited by 298

The DOI matches its Crossref record; 29 of the 29 references it cites were found in a registry or an index.

How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices

Thomas, Manoj, Desai, Kalpesh Kaushik, Seenivasan, Satheeshkumar·2011·Journal of Consumer Research
DOI 10.1086/657331
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Abstract

Some food items that are commonly considered unhealthy also tend to elicit impulsive responses. The pain of paying in cash can curb impulsive urges to purchase such unhealthy food products. Credit card payments, in contrast, are relatively painless and weaken impulse control. Consequently, consumers are more likely to buy unhealthy food products when they pay by credit card than when they pay in cash. Results from four studies support these hypotheses. Analysis of actual shopping behavior of 1,000 households over a period of 6 months revealed that shopping baskets have a larger proportion of food items rated as impulsive and unhealthy when shoppers use credit or debit cards to pay for the purchases (study 1). Follow-up experiments (studies 2–4) show that the vice-regulation effect of cash payments is mediated by pain of payment and moderated by chronic sensitivity to pain of payment. Implications for consumer welfare and theories of impulsive consumption are discussed.

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Metadata

Authors
Thomas, M., Desai, K. K., & Seenivasan, S.
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
2011-06-01
Volume
38
Issue
1
Pages
126-139
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/657331
OpenAlex
W3123458935
Cited by
298
References
29
FWCI
25.53
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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