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Cited by 869

The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.

Salience and Consumer Choice

Open access
Bordalo, Pedro, Gennaioli, Nicola, Shleifer, Andrei·2013·Journal of Political Economy
DOI 10.1086/673885
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Abstract

We present a theory of context-dependent choice in which a consumer’s attention is drawn to salient attributes of goods, such as quality or price. An attribute is salient for a good when it stands out among the good’s attributes relative to that attribute’s average level in the choice set (or, more broadly, the choice context). Consumers attach disproportionately high weight to salient attributes, and their choices are tilted toward goods with higher quality/price ratios. The model accounts for a variety of disparate evidence, including decoy effects and context-dependent willingness to pay. It also suggests a novel theory of misleading sales.

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Metadata

Authors
Bordalo, P., Gennaioli, N., & Shleifer, A.
Venue
Journal of Political Economy
Publisher
University of Chicago Press
Published
2013-10
Volume
121
Issue
5
Pages
803-843
ISSN
  • 0022-3808 (ISSN-L)
  • 1537-534X
DOI
10.1086/673885
OpenAlex
W2890020870
Cited by
869
References
5
FWCI
25.32
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Salience and Consumer Choice. https://app.cochat.ai/papers/10.1086/673885
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Bordalo, P., Gennaioli, N., & Shleifer, A. (2013). Salience and Consumer Choice. Journal of Political Economy. https://doi.org/10.1086/673885

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.