Cited by 433Decision-Making and Behavioral EconomicsExperimental Behavioral Economics StudiesDeath Anxiety and Social Exclusion

Scarcity Frames Value

Shah, Anuj K., Shafir, Eldar, Mullainathan, Sendhil·2015·Psychological Science

Abstract

Economic models of decision making assume that people have a stable way of thinking about value. In contrast, psychology has shown that people's preferences are often malleable and influenced by normatively irrelevant contextual features. Whereas economics derives its predictions from the assumption that people navigate a world of scarce resources, recent psychological work has shown that people often do not attend to scarcity. In this article, we show that when scarcity does influence cognition, it renders people less susceptible to classic context effects. Under conditions of scarcity, people focus on pressing needs and recognize the trade-offs that must be made against those needs. Those trade-offs frame perception more consistently than irrelevant contextual cues, which exert less influence. The results suggest that scarcity can align certain behaviors more closely with traditional economic predictions.

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Crossref · 10.1177/0956797614563958

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9 of 9 references verified0 citation errors · 0 not checkable

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  • The literature lacks an up-to-date, integrative, and critical review of all key aspects of scarcity theory.

    “While the field is fast-growing, the literature lacks an up-to-date, integrative, and critical review of (the evidence for) all key aspects of scarcity theory.”

    From Poverty and economic decision making: a review of scarcity theory (2022) · cites this paper as Shah et al. 2015

  • Lower-income participants were less sensitive to the proportional size of the discount.

    “However, lower-income participants were less sensitive to the proportional size of the discount.”

    From Poverty and economic decision making: a review of scarcity theory (2022) · cites this paper as Shah et al. (2015)

  • The study designs of Shah et al. (2015) and Mullainathan and Shafir (2013) involved hypothetical decision scenarios and used existing income levels as the scarcity measure.

    “Their study designs also involved hypothetical decision scenarios and they used existing income levels as scarcity measure.”

    From Poverty and economic decision making: a review of scarcity theory (2022) · cites this paper as Shah et al. (2015)

  • Shah et al. (2015) showed that low-income people were less susceptible to irrelevant features in valuing offers, items, and situations.

    “In a series of experiments, Shah et al. (2015) showed that low-income people were less susceptible to irrelevant features in valuing offers, items, and situations.”

    From Poverty and economic decision making: a review of scarcity theory (2022) · cites this paper as Shah et al. (2015)

  • These methodological notes also apply to the studies of Shah et al. (2015) and Mullainathan and Shafir (2013).

    “Importantly, these methodological notes also apply to the studies of Shah et al. (2015) and Mullainathan and Shafir (2013), discussed before.”

    From Poverty and economic decision making: a review of scarcity theory (2022) · cites this paper as Shah et al. (2015)

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Authors
Shah, A. K., Shafir, E., & Mullainathan, S.
Affiliations
  • University of Chicago (US)
  • Princeton University (US)
  • Harvard University (US)
Venue
Psychological Science
Published
2015-02-12
Volume
26
Issue
4
Pages
402-412
ISSN
  • 0956-7976 (ISSN-L)
  • 1467-9280
OpenAlex
W2130478903
Cited by
433
References
9
Citations by year
2026: 32 · 2025: 48 · 2024: 42 · 2023: 55 · 2022: 49 · 2021: 43 · 2020: 39 · 2019: 59 · 2018: 23 · 2017: 25 · 2016: 10 · 2015: 6 · 2014: 2
FWCI
16.06
Type
journal article
Language
en
Open access
closed
Locations
  • Psychological Science (publishedVersion)
  • PubMed (publishedVersion)
  • OSF Preprints (OSF Preprints) (submittedVersion)
Funders
  • National Science Foundation
  • Canadian Institute for Advanced Research
  • Canadian Institutes of Health Research
Topics
  • Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
  • Social Sciences › Safety Research › Experimental Behavioral Economics Studies
  • Social Sciences › Psychology › Social Psychology › Death Anxiety and Social Exclusion
Keywords
scarcity, context effects, framing effects, decision-making, economic forecasting
MeSH terms
Adult, Cognition, Decision Making, Female, Humans, Male, Models, Economic

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