Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity

In the citing paper

“Countervailing discourses of cultural appreciation versus cultural appropriation are fueling a tension between the ethnic consumer subject, who views the consumption of cultural difference as a valorized identity project, and the responsibilized consumer subject, who is tasked with considering the societal impacts of such consumption.”

In the citing paper

“In a sociocultural zeitgeist politicized through the lens of 'wokeness' and 'cancel culture' (Kanai and Gill 2020), consumers are hailed as responsibilized consumer subjects (Giesler and Veresiu 2014)exhorted to take responsibility for how their actions intersect with issues of cultural diversity, equity, and inclusion (Arsel, Crockett, and Scott 2022; Bajde and Rojas-Gaviria 2021; Giesler and Ver”

In the citing paper

“Prior literature shows that consumers are increasingly held accountable for the broader societal impact of their individual practices across a range of consumption domains (Bajde and Rojas-Gaviria 2021; Giesler and Veresiu 2014; Gonzalez-Arcos et al. 2021).”

In the citing paper

“The outcome of the cultural appropriation discourse is that, as it increasingly filters from academic literature into popular culture and public discussions (Finkelstein and Rios 2022; Mosley and Biernat 2021), individuals become constituted as responsibilized consumer subjects (Giesler and Veresiu 2014) with respect to the issue of cultural appropriation.”

In the citing paper

“the responsibilized consumer subject, who is tasked with considering the societal impacts of such consumption”

In the citing paper

“Although consumers carry comparatively less power than institutional actors such as the state and multinational corporations to shape market practices, responsibilization positions the consumer on par with these institutional actors.”

In the citing paper

“Consumer responsibilization toward the issue of cultural appropriation, which has filtered into public consciousness via mainstream and social media (Kanai and Gill 2020), manifests a more 'organic' responsibilization that differs from the institutionally driven process described in Giesler and Veresiu's (2014) work.”

In the citing paper

“Reflecting the disproportionate impact of responsibilization on the individual consumer (Giesler and Veresiu 2014), Livy directs the moralistic mandates of the cultural appropriation discourse at themselves, ultimately bearing both the costs of disciplining their own consumption choices and the costs of failing to do so.”

In the citing paper

“The reforming strategy reflects less a morality conflict between insiders and outsiders than an emergent 'inside out' responsibilization of consumers (Bajde and Rojas-Gaviria 2021; Giesler and Veresiu 2014).”

In the citing paper

“As consumers become more responsibilized for societal issues (Giesler and Veresiu 2014), the responsibilized consumer subject is extended to the consumption of cultural difference, repoliticizing it through the cultural appropriation discourse.”