Partisan Interactions: Evidence from a Field Experiment in the United States
Open accessAbstract
We conducted a field experiment to study social influences on partisan political participation. We sent letters to 92,000 contributors during the 2012 presidential election campaign. We randomized features of the letters and measured the effects of these variations on the recipients’ subsequent contributions. We find that making an individual’s contributions more visible to her neighbors increases the contributions of supporters of the local majority party and decreases those of supporters of the minority party. Individuals contribute more when they perceive higher average contributions from own-party supporters in their area and contribute less if there is a higher share of own-party contributors.
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Norms tied to social contexts such as geographic locations influence political preferences and contribute to polarization.
“These and other studies327,328 highlight the ways in which norms tied to social contexts such as geographic locations influence political preferences and contribute to polarization329.”
From Cognitive–motivational mechanisms of political polarization in social-communicative contexts (2022) · cites this paper as [327]
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Iyengar, S., Sood, G., & Lelkes, Y. (2012) · Public Opinion Quarterly · doi:10.1093/poq/nfs038 · Cited by 2,748 · see citing works
Social norms and energy conservation
Allcott, H. (2011) · Journal of Public Economics · doi:10.1016/j.jpubeco.2011.03.003 · Cited by 2,715 · cited 1× · see citing works
“There is also evidence that households’ energy consumption changes when they are provided with information about the consumption of neighbors (Allcott 2011).”
Fear and loathing across party lines: New evidence on group polarization
Iyengar, S., & Westwood, S. J. (2015) · American Journal of Political Science · doi:10.1111/ajps.12152 · Cited by 2,452 · see citing works
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The Origins and Consequences of Affective Polarization in the United States
Iyengar, S., Lelkes, Y., Levendusky, M., Malhotra, N., & Westwood, S. J. (2019) · Annual Review of Political Science · doi:10.1146/annurev-polisci-051117-073034 · Cited by 3,317 · see citing works
Gollwitzer, A., Martel, C., Brady, W. J., Pärnamets, P., Freedman, I. G., Knowles, E. D., & Van Bavel, J. J. (2020) · Nature Human Behaviour · doi:10.1038/s41562-020-00977-7 · Cited by 609 · see citing works
Cognitive–motivational mechanisms of political polarization in social-communicative contexts
Jost, J. T., Baldassarri, D. S., & Druckman, J. N. (2022) · Nature Reviews Psychology · doi:10.1038/s44159-022-00093-5 · Cited by 276 · see citing works
- Authors
- Perez-Truglia, R., & Cruces, G.
- Affiliations
- Consejo Nacional de Investigaciones Científicas y Técnicas (AR)
- ORCID
- Cruces, Guillermo
- Venue
- Journal of Political Economy
- Publisher
- University of Chicago Press
- Published
- 2017-08
- Volume
- 125
- Issue
- 4
- Pages
- 1208-1243
- ISSN
- 0022-3808 (ISSN-L)
- 1537-534X
- OpenAlex
- W3125210770
- Cited by
- 146
- References
- 3
- Citations by year
- 2026: 6 · 2025: 16 · 2024: 17 · 2023: 18 · 2022: 14 · 2021: 9 · 2020: 23 · 2019: 10 · 2018: 14 · 2017: 13 · 2016: 2 · 2015: 4
- FWCI
- 85.11
- Type
- journal article
- Language
- en
- Open access
- Licence
- other-oa
- Locations
- Journal of Political Economy (publishedVersion)
- Repository@Nottingham (University of Nottingham) (publishedVersion, other-oa)
- Repository@Nottingham (University of Nottingham) (submittedVersion, cc-by)
- Conicet (submittedVersion, cc-by-nc-sa)
- Funders
- Harvard University
- Topics
- Social Sciences › Political Science and International Relations › Electoral Systems and Political Participation
- Social Sciences › Safety Research › Experimental Behavioral Economics Studies
- Social Sciences › Communication › Social Media and Politics
- Keywords
- social influence, campaign contributions, political fundraising, peer effects, 2012 presidential election, field experiments
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