Cited by 142Media Influence and PoliticsElectoral Systems and Political ParticipationSocial Media and Politics

How Incivility on Partisan Media (De)Polarizes the Electorate

Druckman, James N., Gubitz, S. R., Levendusky, Matthew S., Lloyd, Ashley M.·2019·The Journal of Politics

Abstract

Partisan media—typically characterized by incivility—has become a defining element of the American political communication environment. While scholars have explored the consequences of partisan media for political attitudes and behaviors, little work has looked at how variations in incivility moderate partisan media’s effects. Using a population-based survey experiment, we show that incivility affectively depolarizes partisans when it comes from an in-party source (e.g., MSNBC for Democrats, Fox News for Republicans). Incivility on out-party sources affectively polarizes the audience, however, and we show that the respondent’s degree of conflict aversion conditions these effects. Our results raise intriguing normative questions about the trade-offs between polarization and incivility and highlight how scholars must account for both levels of incivility and partisan slant when studying the effects of partisan media.

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Crossref · 10.1086/699912

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1 of 1 references verified0 citation errors · 0 not checkable

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  • Incivility on Fox News polarized mostly the Democrats viewing the channel in a survey experiment.

    “Fox News also triggered polarization on the other side: incivility on Fox News polarized mostly the Democrats viewing the channel in a survey experiment (Druckman et al., 2018).”
  • Exposure to same-party and other-party messages on partisan media platforms often increases affective polarization, in the latter case because of resistance to change and the spontaneous generation of counterarguments.

    “exposure to same-party and other-party messages on partisan media platforms often increases affective polarization, in the latter case because of resistance to change and the spontaneous generation of counterarguments249.”
  • Exposure to overly confrontational, uncivil discourse from members of one's own party can lead to depolarization; this is because citizens view such rhetoric as norm-violating and wish to distance themselves from the source of the message.

    “exposure to overly confrontational, uncivil discourse from members of one’s own party can lead to depolarization; this is because citizens view such rhetoric as norm-violating and wish to distance themselves from the source of the message249.”

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Authors
Druckman, J. N., Gubitz, S. R., Levendusky, M. S., & Lloyd, A. M.
Affiliations
  • Northwestern University (US)
  • University of Pennsylvania (US)
Venue
The Journal of Politics
Published
2019-01
Volume
81
Issue
1
Pages
291-295
ISSN
  • 0022-3816 (ISSN-L)
  • 1468-2508
OpenAlex
W2903336643
Cited by
142
References
1
Citations by year
2026: 29 · 2025: 21 · 2024: 24 · 2023: 17 · 2022: 21 · 2021: 14 · 2020: 10 · 2019: 4 · 2018: 2
FWCI
17.07
Type
journal article
Language
en
Open access
closed
Locations
The Journal of Politics (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Media Influence and Politics
  • Social Sciences › Political Science and International Relations › Electoral Systems and Political Participation
  • Social Sciences › Communication › Social Media and Politics
Keywords
partisan media, incivility, affective polarization, depolarization, audience effects, political communication, Fox News, MSNBC

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