Following Your “Friend”: Social Media and the Strength of Adolescents' Parasocial Relationships with Media Personae
Abstract
Social media have permeated the lives of adolescents and may be altering the way that teens engage with their favorite media celebrities and characters. This study surveyed 316 adolescents to examine the relationship between social media surveillance and the strength of adolescents' parasocial relationships (PSRs) with media personae they follow on social media. Results indicated a significant positive relationship between exposure to media personae on Twitter and strength of PSRs. Adolescents who had experienced social interactions with their favorite media personae on Twitter in the form of retweets or responses to tweets had stronger PSRs than adolescents who had no such interactions. The realism of the media personae did not moderate findings as expected. The findings suggest that Twitter provides intimate glimpses into the personal lives of media personae that increase audiences' feelings of connectedness to those celebrities and characters, an important finding given that teens are more likely to learn from media personae with whom they have PSRs.
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Celebrities may begin to feel like more relevant and realistic sources of social comparison to the adolescents who follow them.
“Celebrities may begin to feel like more relevant and realistic sources of social comparison to the adolescents who follow them (Bond, 2016).”
From The Perfect Storm: A Developmental-Sociocultural Framework for the Role of Social Media in Adolescent Girls' Body Image Concerns and Mental Health. (2022) · cites this paper as Bond, 2016
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- Authors
- Bond, B. J.
- Affiliations
- University of San Diego (US)
- Corresponding author
- Bond, Bradley J.
- ORCID
- Bond, Bradley J.
- Venue
- Cyberpsychology, Behavior, and Social Networking
- Publisher
- SAGE Publications
- Published
- 2016-11
- Volume
- 19
- Issue
- 11
- Pages
- 656-660
- ISSN
- 2152-2715 (ISSN-L)
- 2152-2723
- OpenAlex
- W2533394122
- Cited by
- 162
- References
- 20
- Citations by year
- 2026: 26 · 2025: 25 · 2024: 19 · 2023: 28 · 2022: 20 · 2021: 14 · 2020: 16 · 2019: 6 · 2018: 7 · 2017: 1
- FWCI
- 62.10
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Cyberpsychology Behavior and Social Networking (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Keywords
- parasocial relationships, adolescents, social media, Twitter, celebrity, retweets, perceived realism, connectedness, social media surveillance
- MeSH terms
- Adolescent, Adolescent Behavior, Famous Persons, Female, Humans, Interpersonal Relations, Male, Social Media
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