Information cascades in complex networks

Abstract

Information cascades are important dynamical processes in complex networks. An information cascade can describe the spreading dynamics of rumour, disease, memes, or marketing campaigns, which initially start from a node or a set of nodes in the network. If conditions are right, information cascades rapidly encompass large parts of the network, thus leading to epidemics or epidemic spreading. Certain network topologies are particularly conducive to epidemics, while others decelerate and even prohibit rapid information spreading. Here we review models that describe information cascades in complex networks, with an emphasis on the role and consequences of node centrality. In particular, we present simulation results on sample networks that reveal just how relevant the centrality of initiator nodes is on the latter development of an information cascade, and we define the spreading influence of a node as the fraction of nodes that is activated as a result of the initial activation of that node. A systemic review of existing results shows that some centrality measures, such as the degree and betweenness, are positively correlated with the spreading influence, while other centrality measures, such as eccentricity and the information index, have negative correlation. A positive correlation implies that choosing a node with the highest centrality value will activate the largest number of nodes, while a negative correlation implies that the node with the lowest centrality value will have the same effect. We discuss possible applications of these results, and we emphasize how information cascades can help us identify nodes with the highest spreading capability in complex networks.