The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
Understanding the Influence of Perceived Norms on Behaviors
Abstract
Although a number of studies demonstrate the impact of perceived norms on human behavior, we know little about how this relation works. Extant norms-based campaigns to reduce alcohol consumption among U.S. college students fail to distinguish between descriptive and injunctive norms. In this article, we make this distinction, and we develop a model of normative influences that also includes the impact of group identity and communication patterns on students' alcohol consumption. Based on a survey of college students (N= 353), we found that descriptive and injunctive norms were different in terms of their impact on behavior. Furthermore, the inclusion of group identity and communication patterns significantly added to the explanatory power of our model. Overall, we were able to explain roughly 53% of the variance in consumption.
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Citations
Cites
A Theory of Cognitive Dissonance
Festinger, L. (1957) · doi:10.1515/9781503620766 · Cited by 24,241 · cited 1×
“The social psychology literature has long established, for example, that humans are adept at rationalizing the negative outcomes of their choices (Festinger, 1957).”
The Social Identity Theory of Intergroup Behavior
Tajfel, H., & Turner, J. C. (2004) · Political Psychology · doi:10.4324/9780203505984-16 · Cited by 13,467
The Health Belief Model: a decade later.
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A study of normative and informational social influences upon individual judgment.
Deutsch, M., & Gerard, H. B. (1955) · The Journal of Abnormal and Social Psychology · doi:10.1037/h0046408 · Cited by 4,819
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Cited by
An Explication of Social Norms
Lapinski, M. K., & Rimal, R. N. (2005) · Communication Theory · doi:10.1111/j.1468-2885.2005.tb00329.x · Cited by 1,424
Self-citationSocial Identity, Self-Categorization, and the Communication of Group Norms
Hogg, M. A., & Reid, S. A. (2006) · Communication Theory · doi:10.1111/j.1468-2885.2006.00003.x · Cited by 1,399
How Behaviors are Influenced by Perceived Norms: A Test of the Theory of Normative Social Behavior
Rimal, R. N., & Real, K. (2005) · Communication Research · doi:10.1177/0093650205275385 · Cited by 927
Self-citationMedia Literacy Interventions: A Meta-Analytic Review
Jeong, S.-H., Cho, H., & Hwang, Y. (2012) · Journal of Communication · doi:10.1111/j.1460-2466.2012.01643.x · Cited by 490
Congruent or conflicted? The impact of injunctive and descriptive norms on environmental intentions.
Smith, J. R., Louis, W. R., Terry, D. J., Greenaway, K. H., Clarke, M. R., & Cheng, X. (2012) · Journal of Environmental Psychology · doi:10.1016/j.jenvp.2012.06.001 · Cited by 324
Metadata
- Authors
- Rimal, R. N.
- Venue
- Communication Theory
- Publisher
- Oxford University Press (OUP)
- Published
- 2003-05-01
- Volume
- 13
- Issue
- >2
- Pages
- 184-203
- ISSN
- 1050-3293 (ISSN-L)
- 1468-2885
- OpenAlex
- W2128284380
- Cited by
- 582
- References
- 6
- FWCI
- 13.29
- Type
- journal article
- Language
- en
- Open access
- closed
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