The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.
Selling, Sharing, and Everything In Between: The Hybrid Economies of Collaborative Networks
Abstract
Recent consumer research has examined contexts where market-based exchange, gift-giving, sharing, and other modes of exchange occur simultaneously and obey several intersecting logics, but consumer research has not conceptualized these so-called hybrid economic forms nor explained how these hybrids are shaped and sustained. Using ethnographic and netnographic data from the collaborative network of geocaching, this study explains the emergence of hybrid economies. Performativity theory is mobilized to demonstrate that the hybrid status of these economies is constantly under threat of destabilization by the struggle between competing performativities of market and nonmarket modes of exchange. Despite latent tension between competing performativities, the hybrid economy is sustained through consumer–producer engagements in collaborative consumption and production, the creation of zones of indeterminacy, and the enactment of tournaments of value that dissipate controversies around hybrid transactions. Implications are drawn for consumer research on the interplay between market and nonmarket economies.
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Cites
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How Brand Community Practices Create Value
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Access-Based Consumption: The Case of Car Sharing: Table 1.
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Adversaries of Consumption: Consumer Movements, Activism, and Ideology
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Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation
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Cited by
The sharing economy and digital platforms: A review and research agenda
Sutherland, W., & Jarrahi, M. H. (2018) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2018.07.004 · Cited by 725
Sharing economy: A comprehensive literature review
Hossain, M. (2020) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2020.102470 · Cited by 367
Networks of Desire: How Technology Increases Our Passion to Consume
Kozinets, R., Patterson, A., & Ashman, R. (2017) · Journal of Consumer Research · doi:10.1093/jcr/ucw061 · Cited by 344
When the sharing economy becomes neoliberalism on steroids: Unravelling the controversies
Murillo, D., Buckland, H., & Val, E. (2017) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2017.05.024 · Cited by 330
McNeill, L., & Venter, B. (2019) · International Journal of Consumer Studies · doi:10.1111/ijcs.12516 · Cited by 266
Metadata
- Authors
- Scaraboto, D.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2015-04-15
- Volume
- 42
- Issue
- 1
- Pages
- 152-176
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2258489140
- Cited by
- 345
- References
- 12
- FWCI
- 93.17
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
