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Cited by 2,015Sharing Economy and PlatformsConsumer Behavior in Brand Consumption and IdentificationService and Product Innovation

Access-Based Consumption: The Case of Car Sharing: Table 1.

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Bardhi, Fleura, Eckhardt, Giana M.·2012·Journal of Consumer Research
DOI 10.1086/666376
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Abstract

Access-based consumption, defined as transactions that can be market mediated but where no transfer of ownership takes place, is becoming increasingly popular, yet it is not well theorized. This study examines the nature of access as it contrasts to ownership and sharing, specifically the consumer-object, consumer-consumer, and consumer-marketer relationships. Six dimensions are identified to distinguish among the range of access-based consumptionscapes: temporality, anonymity, market mediation, consumer involvement, the type of accessed object, and political consumerism. Access-based consumption is examined in the context of car sharing via an interpretive study of Zipcar consumers. Four outcomes of these dimensions in the context of car sharing are identified: lack of identification, varying significance of use and sign value, negative reciprocity resulting in a big-brother model of governance, and a deterrence of brand community. The implications of our findings for understanding the nature of exchange, consumption, and brand community are discussed.

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  • Instead of buying and owning things, consumers increasingly prefer access and temporary use.

    “instead of buying and owning things, consumers also increasingly prefer access and temporary use”

    From Platforms in the peer-to-peer sharing economy (2019) · cites this paper as Bardhi and Eckhardt, 2012

  • Prior studies of peer-to-peer markets have focused only on particular manifestations such as access-based consumption or collaborative consumption, leaving little knowledge about the breadth and diversity of the general phenomenon or how generalizable conclusions from one type of consumption are to other types.

    “Because only particular manifestations of these markets, such as those involving access-based consumption or collaborative consumption, have been studied, we still know very little about the breadth and diversity of the general phenomenon or about how generalizable conclusions gained studying one type of consumption might apply to other types.”

    From Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy (2018) · cites this paper as Bardhi and Eckhardt (2012, p. 881)

  • Bardhi and Eckhardt's conclusions about Zipcar should not be applied generally to all types of access-based consumption or all varieties of LEMs, but only to Hubs.

    “Our findings demonstrate how Bardhi and Eckhardt's (2012) important conclusions about Zipcar should not be applied generally to all types of “accessbased consumption” or to all varieties of LEMs, but only to Hubs.”

    From Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy (2018) · cites this paper as Bardhi and Eckhardt's (2012)

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Cites

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Cited by

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Authors
Bardhi, F., & Eckhardt, G. M.
Affiliations
  • Northeastern University (US)
  • Suffolk University (US)
ORCID
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
2012-12-01
Volume
39
Issue
4
Pages
881-898
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/666376
OpenAlex
W2026318397
Cited by
2,015
References
4
Citations by year
2026: 90 · 2025: 114 · 2024: 148 · 2023: 158 · 2022: 165 · 2021: 256 · 2020: 253 · 2019: 241 · 2018: 203 · 2017: 164 · 2016: 100 · 2015: 80 · 2014: 32 · 2013: 9 · 2012: 2
FWCI
112.36
Type
journal article
Language
en
Open access
Licence
cc-by-nc
Locations
  • Journal of Consumer Research (publishedVersion, cc-by-nc)
  • City Research Online (City University London) (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Sharing Economy and Platforms
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
Keywords
access-based consumption, car sharing, Zipcar, market mediation, temporality, anonymity, consumer involvement, sign value, political consumerism, brand community, reciprocity, governance

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