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Attitude and Prediction of Behavior
Abstract
The relationship of attitude to behavior is investigated through improvement in attitude measurement and the use of multiple variable analysis. The certainty of response to attitude items was used as a moderator variable to produce better attitude measurement. Regression analysis was used to consider the relation of a number of relevant personal and social variables to attitude, behavioral intention, and behavior. Data supporting the interpretation that certainty identifies individuals with developed attitudes are presented. Analysis of the relation of attitude and other variables to behavioral intention and behavior suggests when respondents are certain of attitude item responses, attitude is a major predictor of behavior and behavioral intentions, and additional personal and social variables fail to markedly improve behavior prediction. These findings are discussed in relation to selected aspects of Fishbein's (1967) analysis of the relation of attitude to behavior.
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Citations
Cited by
From Intentions to Actions: A Theory of Planned Behavior
Ajzen, I. (1985) · Action Control · doi:10.1007/978-3-642-69746-3_2 · Cited by 19,057
Attitude-behavior relations: A theoretical analysis and review of empirical research
Ajzen, I., & Fishbein, M. (1977) · Psychological Bulletin · doi:10.1037/0033-2909.84.5.888 · Cited by 7,611
On the automatic activation of attitudes.
Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.50.2.229 · Cited by 2,584
Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework
Fazio, R. H. (1990) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60318-4 · Cited by 2,002
Attitudes and the Prediction of Behavior: A Meta-Analysis of the Empirical Literature
Kraus, S. J. (1995) · Personality and Social Psychology Bulletin · doi:10.1177/0146167295211007 · Cited by 1,613
Metadata
- Authors
- Sample, J., & Warland, R. H.
- Venue
- Social Forces
- Publisher
- Oxford University Press
- Published
- 1973-03-01
- Volume
- 51
- Issue
- 3
- Pages
- 292-292
- ISSN
- 0037-7732 (ISSN-L)
- OpenAlex
- W2101203917
- Cited by
- 308
- References
- 0
- FWCI
- 8.81
- Type
- journal article
- Language
- en
- Open access
- closed
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- Sample, J., & Warland, R. H. (1973). Attitude and Prediction of Behavior. Social Forces. https://doi.org/10.1093/sf/51.3.292
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
