The DOI matches its Crossref record; 58 of the 58 references it cites were found in a registry or an index.
The Internet and international marketing
Abstract
The recent explosion of international business activity on the World Wide Web will have a profound impact on the study and practice of international marketing as we move towards the new millennium. Examines the implications of such developments for international marketing educators and for the mainstream literature on international marketing. Argues that the rapid commercialization of the Internet calls into question many of the fundamental tenets on which most international marketing research and teaching is based, especially the incremental, evolutionary school of internationalization. The Internet presents a fundamentally different environment for international marketing and new paradigms will have to be developed to take account of internationalization processes in an electronic age. This will require the launch of a major new research initiative to improve our understanding of Internet‐enabled international marketing, especially the extent to which the “Net” provides a low cost “gateway” to global markets for small and medium‐sized enterprises. In the absence of such an initiative, the mainstream academic literature will no longer accurately describe the reality of international business.
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Cites
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Consumer trust in an internet store: a cross-cultural validation
Jarvenpaa, S. L., Tractinsky, N., & Saarinen, L. (2006) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.1999.tb00337.x · Cited by 1,882
The role played by perceived usability, satisfaction and consumer trust on website loyalty
Flavián, C., Guinalíu, M., & Gurrea, R. (2006) · Information & Management · doi:10.1016/j.im.2005.01.002 · Cited by 1,684
Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services
Yeo, V. C. S., Goh, S.-K., & Rezaei, S. (2017) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2016.12.013 · Cited by 956
The impact of culture and gender on web sites: an empirical study
Simon, S. J. (2000) · ACM SIGMIS Database: the DATABASE for Advances in Information Systems · doi:10.1145/506740.506744 · Cited by 353
Okazaki, S., & Alonso, J. (2003) · Journal of Marketing Communications · doi:10.1080/1352726032000129908 · Cited by 19
Metadata
- Authors
- Hamill, J.
- Venue
- International Marketing Review
- Publisher
- Emerald
- Published
- 1997-10-01
- Volume
- 14
- Issue
- 5
- Pages
- 300-323
- ISSN
- 0265-1335 (ISSN-L)
- OpenAlex
- W1976447587
- Cited by
- 527
- References
- 58
- FWCI
- 64.19
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
