Student or educator? Sign up with your school email and get 6 months of Pro free.
CoChat
Sign Up
Cited by 5,625

The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Hoffman, Donna L., Novak, Thomas P.·1996·Journal of Marketing
DOI 10.1177/002224299606000304
Open this paper in CoChat — free account

Abstract

The authors address the role of marketing in hypermedia computer-mediated environments (CMEs). Their approach considers hypermedia CMEs to be large-scale (i.e., national or global) networked environments, of which the World Wide Web on the Internet is the first and current global implementation. They introduce marketers to this revolutionary new medium, propose a structural model of consumer navigation behavior in a CME that incorporates the notion of flow, and examine a series of research issues and marketing implications that follow from the model.

Overview

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Integrity signals

Registry

Crossref · 10.1177/002224299606000304

Cites

10 of 10 references verified0 citation errors · 0 not checkable

Statistics

Verification

Claims the paper makes

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

The self-check needs the paper’s full text.

Citations

Cites

Show all 10 references

Research works printed but not linked: 97

  1. Ajzen Icek, 1988, Attitudes, Personality, and Behavior
  2. Ajzen Icek, 1980, Understanding Attitudes and Predicting Social Behavior
  3. Berners-LeeT., CailliauR., PellowN., and SecretA. (1993), “The World-Wide Web Initiative,” in Proceedings 1993 International Networking Conference, http://info.isoc.org/ftp/isoc/inet/inet93/papers/DBC.Berners-Lee]
  4. Bettman James, 1979, An Information Processing Theory of Consumer Choice
  5. 10.1086/208883 · DOI
  6. 10.1086/208941 · DOI
  7. 10.1111/j.1460-2466.1992.tb00810.x · DOI
  8. Blattberg Robert C., 1994, The Marketing Information Revolution
  9. Bloch Peter H., 1995, personal email communication
  10. 10.1177/002224298304700308 · DOI · Paper page
  11. 10.1086/209052 · DOI · Paper page
  12. 10.1108/eb045243 · DOI
  13. Bush V., 1945, Atlantic Monthly, 176, 101
  14. 10.1080/01449298508901791 · DOI
  15. Carroll Jon, 1994, Wired, 2, 69
  16. 10.2307/249607 · DOI
  17. Clark Tim, 1995, Inter@ctive Week, 66
  18. 10.1111/j.2044-8295.1994.tb02538.x · DOI
  19. Csikszentmihalyi Mihaly, 1977, Beyond Boredom and Anxiety
  20. 10.1080/02614368300390121 · DOI
  21. 10.1017/CBO9780511621956.022 · DOI
  22. Csikszentmihalyi Mihaly, 1990, Flow: The Psychology of Optimal Experience
  23. 10.1017/CBO9780511621956 · DOI · Paper page
  24. 10.1037/0022-3514.56.5.815 · DOI · Paper page
  25. Csikszentmihalyi Mihaly, 1989, Handbook of Motivation Theory and Research, 3, 45
  26. 10.2307/248682 · DOI · Paper page
  27. December John, 1995, The World Wide Web Unleashed
  28. 10.1007/978-1-4899-2271-7 · DOI · Paper page
  29. Dennis Everett E., 1994, working paper
  30. 10.1080/00222216.1994.11969966 · DOI
  31. 10.1016/0747-5632(93)90033-O · DOI
  32. 10.1037/0021-9010.76.2.299 · DOI · Paper page
  33. 10.1080/00223980.1994.9712742 · DOI · Paper page
  34. Ghani Jawaid A., 1991, Proceedings of the Twelfth International Conference on Information Systems, 229
  35. Gifi Alert, 1990, Nonlinear Multivariate Analysis
  36. 10.1177/002224299105500401 · DOI · Paper page
  37. Godwin Mike, 1994, Internet World, 5, 93
  38. 10.1080/02614368300390121 · DOI
  39. Grossman Lawrence K., 1994, Media Studies Journal, 8, 27
  40. Gygi Kathleen, 1990, The Art of Human-Computer Interface Design, 279
  41. Katie Hafner, 1996, When Wizards Stay Up Late: The Origins of the Internet
  42. 10.1086/209078 · DOI · Paper page
  43. 10.1177/002224379303000405 · DOI
  44. Hilgard Ernest R., 1966, Theories of Learning
  45. 10.1007/BF00994134 · DOI
  46. HoffmanDonna L., NovakThomas P., and ChatterjeePatrali (1995), “Commercial Scenarios for the Web: Opportunities and Challenges,” Journal of Computer-Mediated Communication, Special Issue on Electronic Commerce, 1 (December). [http://shum.huji.ac.il/jcmc/vol1/issue3/vol1no3.html]
  47. Hoffman Donna L., 1996, working paper
  48. 10.1086/209009 · DOI · Paper page
  49. 10.1016/S1057-7408(08)80021-6 · DOI
  50. Katz E., 1955, Personal Influence
  51. Katz J. A., 1987, Psychological Issues of Human Computer Interaction in the Work Place, 97
  52. Kaul Aditya, 1995, personal email communication
  53. Kotler P., 1994, Marketing Management: Analysis, Planning, Implementation and Control
  54. Lasswell H. D., 1948, The Communication of Ideas
  55. Levy J., 1983, Play Behavior
  56. Lutz Richard J., 1994, presented at the AMA's Winter Marketing Educators' Conference
  57. 10.1145/176789.176792 · DOI · Paper page
  58. Malone Thomas W., 1995, presentation for the Harvard Business School Colloquium, Multimedia and the Boundaryless World, 16
  59. 10.1080/00222216.1988.11969782 · DOI
  60. 10.1017/CBO9780511621956.016 · DOI · Paper page
  61. McGrath J. E., 1986, Time and Human Interaction
  62. McLuhan M., 1964, Understanding Media: The Extensions of Man
  63. ModahlMary (1995), “Forecasts of the Core Economy,” in Forrester Research Report. Cambridge, MA: Forrester Research (September 11). [http://www.forrester.com/]
  64. Neece Jerry, 1995, personal communication
  65. Nelson T., 1967, Information Retrieval: A Critical Review
  66. Oliver Richard W., 1995, personal communication
  67. 10.1086/208569 · DOI · Paper page
  68. 10.1111/j.1468-2958.1993.tb00310.x · DOI
  69. Potter Edward, 1994, Internet conference on The WELL
  70. 10.1037/0022-3514.45.6.1361 · DOI · Paper page
  71. Privette Gayle, 1984, Experience Questionnaire
  72. 10.2466/pms.1987.65.1.315 · DOI
  73. Rafaeli S., 1988, Advancing Communication Science: Merging Mass and Interpersonal Processes, 110
  74. 10.1086/208815 · DOI · Paper page
  75. Rangaswamy Arvind, 1994, working paper
  76. 10.1111/j.1468-2958.1988.tb00185.x · DOI
  77. RheingoldHoward L. (1992), “A Slice of Life in My Virtual Community,” [gopher://nkosi.well.sf.ca.us/00/Community/virtual_communities92]] · DOI · Paper page
  78. 10.1287/orsc.3.4.475 · DOI · Paper page
  79. 10.1111/j.1468-2958.1993.tb00309.x · DOI · Paper page
  80. Richins Marsha L., 1988, Advances in Consumer Research, 15, 32
  81. Rogers Everett M., 1986, Communication Technology: The New Media in Society
  82. 10.1177/009365087014001004 · DOI · Paper page
  83. Sandelands L. E., 1989, Research in Organizational Behavior
  84. 10.1016/0003-6870(93)90462-I · DOI
  85. Srinivasan T. J., 1987, Advances in Consumer Research, 14, 96
  86. 10.1016/0959-8022(91)90013-5 · DOI
  87. 10.1086/209313 · DOI · Paper page
  88. Stewart David W., 1994, Media Effects, Advances in Theory and Research
  89. 10.1177/009365092019005001 · DOI · Paper page
  90. 10.1177/009365093020002004 · DOI
  91. van Dijk, 1993, Medienpsychologie: Zeitschrift fur Individual & Massenkommunikation, 5, 20
  92. Verity John W., 1994, Business Week, 80
  93. 10.2307/249576 · DOI · Paper page
  94. 10.1016/0747-5632(93)90032-N · DOI · Paper page
  95. Williams Frederick, 1994, Media Effects, Advances in Theory and Research
  96. 10.1080/00913367.1986.10672999 · DOI · Paper page
  97. Zuckerman Marvin, 1979, Sensation Seeking: Beyond the Optimal Level of Arousal

Cited by

See all 5,625

Metadata

Authors
Hoffman, D. L., & Novak, T. P.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1996-07
Volume
60
Issue
3
Pages
50-68
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1177/002224299606000304
OpenAlex
W2110638361
Cited by
5,625
References
10
FWCI
255.47
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

How to cite

Cite CoChat for the checks on this page, and the paper for its own findings.

This page
CoChat. (2026). Citation check: Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations. https://app.cochat.ai/papers/10.1177/002224299606000304
The paper
Hoffman, D. L., & Novak, T. P. (1996). Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations. Journal of Marketing. https://doi.org/10.1177/002224299606000304

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.