Cited by 343Technology Adoption and User BehaviourHealth, Technology, Consumer BehaviorFinTech, Crowdfunding, Digital Finance

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Online banking adoption: an empirical analysis

Yee‐Loong Chong, Alain, Ooi, Keng‐Boon, Lin, Binshan, Tan, Boon‐In·2010·International Journal of Bank Marketing

DOI 10.1108/02652321011054963

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Abstract

Purpose This paper aims to empirically examine the factors that affect the adoption of online banking in Vietnam. Perceived usefulness, perceived ease of use, trust and government support were examined to determine if these factors are affecting online banking adoption. Design/methodology/approach A survey was distributed to 156 respondents in Vietnam with 103 usable samples giving a response rate of 66 percent. Data were analyzed by employing correlation and multiple regression analysis. Findings The results showed that perceived usefulness, trust and government support all positively associated with the intention to use online banking in Vietnam. Contrary to the technology acceptance model, perceived ease of use was found to be not significant in this study. Research limitations/implications This study was conducted in Vietnam and future research can use this model to study the adoption of online banking in other countries. Practical implications The results allow banks' decision makers to develop strategies that can increase the adoption of online banking. Banks should improve the security and privacy of the web sites, which will increase the trust of users. Banks should also create features which are useful to users and make sure users are aware of these features. Lastly, government should also play a role to support banks in their efforts to increase online banking adoption. Originality/value The findings allow the factors that can influence the adoption of online bankin…

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Authors: Yee‐Loong Chong, A., Ooi, K., Lin, B., & Tan, B.
Affiliations: Tunku Abdul Rahman University of Management and Technology (MY)
Louisiana State University in Shreveport (US)
ORCID: Ooi, Keng‐Boon
Lin, Binshan
Venue: International Journal of Bank Marketing
Publisher: Emerald
Published: 2010-06-15
Volume: 28
Issue: 4
Pages: 267-287
ISSN: 0265-2323 (ISSN-L)
DOI: 10.1108/02652321011054963
OpenAlex: W1981781071
Cited by: 343
References: 54
Citations by year: 2026: 8 · 2025: 10 · 2024: 27 · 2023: 35 · 2022: 31 · 2021: 34 · 2020: 19 · 2019: 26 · 2018: 17 · 2017: 25 · 2016: 22 · 2015: 30 · 2014: 23 · 2013: 20 · 2012: 8
FWCI: 24.80
Type: journal article
Language: en
Open access: closed
Licence: www.emerald.com/insight/site-policies (tdm)
Locations: International Journal of Bank Marketing (publishedVersion)
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
Social Sciences › Business, Management and Accounting › Management Information Systems › FinTech, Crowdfunding, Digital Finance
Keywords: online banking adoption, technology acceptance model, perceived usefulness, perceived ease of use, trust in banks, government support, privacy and security, intention to use, Vietnam

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Online banking adoption: an empirical analysis

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