The DOI matches its Crossref record; 53 of the 54 references it cites were found in a registry or an index.
Online banking adoption: an empirical analysis
Abstract
Purpose This paper aims to empirically examine the factors that affect the adoption of online banking in Vietnam. Perceived usefulness, perceived ease of use, trust and government support were examined to determine if these factors are affecting online banking adoption. Design/methodology/approach A survey was distributed to 156 respondents in Vietnam with 103 usable samples giving a response rate of 66 percent. Data were analyzed by employing correlation and multiple regression analysis. Findings The results showed that perceived usefulness, trust and government support all positively associated with the intention to use online banking in Vietnam. Contrary to the technology acceptance model, perceived ease of use was found to be not significant in this study. Research limitations/implications This study was conducted in Vietnam and future research can use this model to study the adoption of online banking in other countries. Practical implications The results allow banks' decision makers to develop strategies that can increase the adoption of online banking. Banks should improve the security and privacy of the web sites, which will increase the trust of users. Banks should also create features which are useful to users and make sure users are aware of these features. Lastly, government should also play a role to support banks in their efforts to increase online banking adoption. Originality/value The findings allow the factors that can influence the adoption of online bankin…
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“these have been amply demonstrated to influence the use of e-commerce (Venkatesh, V., Thong, James.Y., Xu, 2012) and e-banking (Chong, Ooi, Lin, & Tan, 2010).”
From E-banking in Colombia: factors favouring its acceptance, online trust and government support (2018) · cites this paper as Chong, Ooi, Lin, & Tan, 2010
In the citing paper
“Empirical research about the relation of government support to e-banking acceptance is limited to a few studies of Asian countries (Chong et al., 2010;Tan & Teo, 2000).”
From E-banking in Colombia: factors favouring its acceptance, online trust and government support (2018) · cites this paper as Chong et al., 2010
In the citing paper
“with regard to e-banking, studies by Afshan & Sharif (2016) and Chong et al. (2010) show that clients value guarantees by financial institutions regarding online purchases and the handling of confidential information.”
From E-banking in Colombia: factors favouring its acceptance, online trust and government support (2018) · cites this paper as Chong et al. (2010)
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Metadata
- Authors
- Yee‐Loong Chong, A., Ooi, K., Lin, B., & Tan, B.
- Affiliations
- Tunku Abdul Rahman University of Management and Technology (MY)
- Louisiana State University in Shreveport (US)
- Venue
- International Journal of Bank Marketing
- Publisher
- Emerald
- Published
- 2010-06-15
- Volume
- 28
- Issue
- 4
- Pages
- 267-287
- ISSN
- 0265-2323 (ISSN-L)
- OpenAlex
- W1981781071
- Cited by
- 343
- References
- 54
- Citations by year
- 2026: 8 · 2025: 10 · 2024: 27 · 2023: 35 · 2022: 31 · 2021: 34 · 2020: 19 · 2019: 26 · 2018: 17 · 2017: 25 · 2016: 22 · 2015: 30 · 2014: 23 · 2013: 20 · 2012: 8
- FWCI
- 24.80
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Bank Marketing (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
- Social Sciences › Business, Management and Accounting › Management Information Systems › FinTech, Crowdfunding, Digital Finance
- Keywords
- online banking adoption, technology acceptance model, perceived usefulness, perceived ease of use, trust in banks, government support, privacy and security, intention to use, Vietnam
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