The DOI matches its Crossref record; 41 of the 45 references it cites were found in a registry or an index.
Investigating drivers of bank loyalty: the complex relationship between image, service quality and satisfaction
Abstract
This article investigates how image, perceived service quality and satisfaction determine loyalty in a retail bank setting at the global construct level, as well as the level of construct dimensions. At the global level the results of a large‐scale empirical study reveal that image is indirectly related to bank loyalty via perceived quality. In turn, service quality is both directly and indirectly related to bank loyalty via satisfaction. The latter has a direct effect on bank loyalty. At the level of the dimensions underlying aforementioned constructs, it becomes clear that reliability (a quality dimension) and position in the market (an image dimension) are relatively important drivers of retail bank loyalty.
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“Bloemer et al. (1998) carried their study in banking industry and reported an indirect relationship between the above mentioned constructs which is mediated by service quality.”
From The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context (2013) · cites this paper as Bloemer et al. (1998)
Citations
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Cited by
Sorted by citations
Relationship quality as a predictor of B2B customer loyalty
Rauyruen, P., & Miller, K. E. (2006) · Journal of Business Research · doi:10.1016/j.jbusres.2005.11.006 · Cited by 1,193
Tourist satisfaction a cognitive-affective model
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Cretu, A. E., & Brodie, R. J. (2005) · Industrial Marketing Management · doi:10.1016/j.indmarman.2005.08.013 · Cited by 987
Brand equity, brand loyalty and consumer satisfaction
Nam, J.-H., Ekinci, Y., & Whyatt, G. (2011) · Annals of Tourism Research · doi:10.1016/j.annals.2011.01.015 · Cited by 923
How quality, value, image, and satisfaction create loyalty at a Chinese telecom
Lai, F., Griffin, M., & Babin, B. J. (2008) · Journal of Business Research · doi:10.1016/j.jbusres.2008.10.015 · Cited by 823
Metadata
- Authors
- Bloemer, J., de Ruyter, K., & Peeters, P.
- Affiliations
- Transnational University Limburg (BE)
- Maastricht University (NL)
- ORCID
- de Ruyter, Ko
- Venue
- International Journal of Bank Marketing
- Publisher
- Emerald
- Published
- 1998-12-01
- Volume
- 16
- Issue
- 7
- Pages
- 276-286
- ISSN
- 0265-2323 (ISSN-L)
- OpenAlex
- W2059284263
- Cited by
- 804
- References
- 45
- Citations by year
- 2026: 11 · 2025: 11 · 2024: 11 · 2023: 28 · 2022: 27 · 2021: 32 · 2020: 38 · 2019: 40 · 2018: 53 · 2017: 46 · 2016: 48 · 2015: 61 · 2014: 67 · 2013: 64 · 2012: 51
- FWCI
- 3.39
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Bank Marketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Social Sciences › Business, Management and Accounting › Accounting › Banking Sector Performance and Management
- Keywords
- bank loyalty, retail banking, bank image, perceived service quality, customer satisfaction, reliability, market position, customer retention
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