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Cited by 1,140

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Adoption of Internet banking by Australian consumers: an empirical investigation

Sathye, Milind·1999·International Journal of Bank Marketing

Abstract

Quantifies the factors affecting the adoption of Internet banking by Australian consumers. The sample for this survey was drawn from individual residents and business firms in Australia. Shows that security concerns and lack of awareness about Internet banking and its benefits stand out as being the obstacles to the adoption of Internet banking in Australia. Suggests some of the ways to address these impediments. Further suggests that delivery of financial services over the Internet should be a part of overall customer service and distribution strategy. These measures could help in rapid migration of customers to Internet banking, resulting in considerable savings in operating costs for banks.

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Metadata

Authors
Sathye, M.
Venue
International Journal of Bank Marketing
Publisher
Emerald
Published
1999-12-01
Volume
17
Issue
7
Pages
324-334
ISSN
0265-2323 (ISSN-L)
OpenAlex
W2022476284
Cited by
1,140
References
0
FWCI
25.23
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Adoption of Internet banking by Australian consumers: an empirical investigation. https://app.cochat.ai/papers/10.1108/02652329910305689
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Sathye, M. (1999). Adoption of Internet banking by Australian consumers: an empirical investigation. International Journal of Bank Marketing. https://doi.org/10.1108/02652329910305689

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.