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A multi‐method investigation of consumer motivations in impulse buying behavior

Hausman, Angela·2000·Journal of Consumer Marketing
DOI 10.1108/07363760010341045
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Abstract

This study used both qualitative and quantitative data to test hypotheses related to consumers’ motivations to engage in impulse buying. A grounded theory approach was used to develop hypotheses from in‐depth interviews. These hypotheses were tested by the collection and analysis of survey data. Data support the theory that impulse buying is a common method of product selection, in part, because the shopping act and impulsive product selection provide hedonic rewards. Further information‐processing overload confounds product selection, reinforcing the rewards to be obtained from alternative section heuristics, like impulse buying.

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Show all 4 references

Research works printed but not linked: 25

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Metadata

Authors
Hausman, A.
Venue
Journal of Consumer Marketing
Publisher
Emerald
Published
2000-09-01
Volume
17
Issue
5
Pages
403-426
ISSN
0736-3761 (ISSN-L)
DOI
10.1108/07363760010341045
OpenAlex
W2051753763
Cited by
844
References
4
FWCI
15.03
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)

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CoChat. (2026). Citation check: A multi‐method investigation of consumer motivations in impulse buying behavior. https://app.cochat.ai/papers/10.1108/07363760010341045
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Hausman, A. (2000). A multi‐method investigation of consumer motivations in impulse buying behavior. Journal of Consumer Marketing. https://doi.org/10.1108/07363760010341045

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