Cause marketing: a new direction in the marketing of corporate responsibility

The Social Responsibility of Business Is to Increase Its Profits

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Altruism: An examination of the concept and a review of the literature.

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Corporate Contributions: Altruistic or For-Profit?

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Corporate Philanthropy: A Strategic Approach to the Bottom-Line

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Interpoint Distance Comparisons in Correspondence Analysis

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Corporate Saints and Sinners: The Effects of Philanthropic and Illegal Activity on Organizational Performance

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THE INCOME TAX AND CHARITABLE CONTRIBUTIONS: PART II—THE IMPACT ON RELIGIOUS, EDUCATIONAL AND OTHER ORGANIZATIONS

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Managerial Behavior and the Social Responsibility Debate: Goals Versus Constraints

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Comparing Interpoint Distances in Correspondence Analysis: A Clarification

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Getting blood from collective turnips: Volunteer donation in mass blood drives.

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Impacts of sustainable value and business stewardship on lifestyle practices in clothing consumption

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‘Look at what we can do with all the broken stuff!’ Youth agency and sporting creativity in sites of war, conflict and disaster

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The Implementation of Corporate Social Responsibility (CSR) in Central Java Earthquake: A Preliminary Study on Consumer Belief, Attitude, and Purchase Intention

Hendarto, K. A. (2009) · Gadjah Mada International Journal of Business · doi:10.22146/gamaijb.5522 · Cited by 23

The relevance of cause-related marketing to post-purchase guilt alleviation

Silva, S. C. L. D. C. E., & Martins, C. (2017) · International Review on Public and Nonprofit Marketing · doi:10.1007/s12208-017-0183-1 · Cited by 22

Cause-related sport marketing: an organizing framework and knowledge development opportunities

Yuksel, M., McDonald, M. A., & Joo, S. (2016) · European Sport Management Quarterly · doi:10.1080/16184742.2015.1119172 · Cited by 22

Philanthropy and Corporate Reputation: An Empirical Investigation

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The Dual Processing of Donation Size in Cause-Related Marketing (CRM): The Moderating Roles of Construal Level and Emoticons

Yoo, D., Kim, J.-A., & Doh, S.-J. (2018) · Sustainability · doi:10.3390/su10114219 · Cited by 20

Cause‐related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods

Royd‐Taylor, L. (2007) · Strategic Change · doi:10.1002/jsc.778 · Cited by 20

Relational Benefit on Satisfaction and Durability in Strategic Corporate Social Responsibility

Kim, M., Kim, B., & Oh, S.-H. (2018) · Sustainability · doi:10.3390/su10041104 · Cited by 20

`Old spice'—Developing successful relationships with the grey market

Carrigan, M. (1999) · Long Range Planning · doi:10.1016/s0024-6301(99)00024-2 · Cited by 20

Corporate Perspectives on Cause Related Marketing

Bennett, R. (2002) · Journal of Nonprofit & Public Sector Marketing · doi:10.1300/j054v10n01_04 · Cited by 19

Can country trade flows benefit from improved corporate social responsibility ratings?

Yang, S., Chang, A., Chen, Y.-H., & Shiu, Y. (2018) · Economic Modelling · doi:10.1016/j.econmod.2018.11.007 · Cited by 19

Measuring Consumer Sensitivity to Corporate Social Performance Across Cultures

Zalka, L. M., Downes, M., & Paul, K. (1997) · Journal of Global Marketing · doi:10.1300/j042v11n01_03 · Cited by 18

Corporate social responsibility (CSR) activities in mobile telecommunication industry: Case study of Malaysia

Mohamed, M., & Sawandi, N. (2006) · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia) · Cited by 18

The effect of Corporate Social Responsibility (CSR) initiatives on consumers identification with companies

Lii, Y. (2011) · Global Journal of Business Management · doi:10.5897/ajbm10.508 · Cited by 17

Creating and Executing an Applied Interdisciplinary Campaign for Domestic Violence Prevention

Keller, S. N., & Otjen, A. J. (2007) · Journal of Marketing Education · doi:10.1177/0273475307306890 · Cited by 17

Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare?Preprint

Dorfman, L. E., Cheyne, A., Friedman, L. C., Wadud, A., & Gottlieb, M. A. (2014) · SSRN Electronic Journal · doi:10.2139/ssrn.2503131 · Cited by 17

COMPANY CREDIBILITY: A TOOL TO TRIGGER POSITIVE CSR IMAGE IN THE CAUSE-BRAND ALLIANCE CONTEXT IN INDONESIA

Desfiandi, A., Rajest, S. S., Venkateswaran, P. S., Kumar, M. P., & Singh, S. (2019) · Humanities & Social Sciences Reviews · doi:10.18510/hssr.2019.7657 · Cited by 18

Cause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains

Mobarak, N. M., Nassar, M. A., & Barakat, M. O. (2022) · Journal of Foodservice Business Research · doi:10.1080/15378020.2022.2104074 · Cited by 16

Loyalty to Social Ventures in Social Media: The Role of Social Cause Involvement, Identification, and Commitment

Park, J., Chung, T.-L. D., Hall‐Phillips, A., & Anaza, N. A. (2016) · Journal of Nonprofit & Public Sector Marketing · doi:10.1080/10495142.2015.1015378 · Cited by 15

Determinants of Cause-related Marketing Participation Intention: The Role of Consumer Knowledge, Cause Scope and Donation Proximity

Thomas, S. (2021) · Journal of Nonprofit & Public Sector Marketing · doi:10.1080/10495142.2021.1970077 · Cited by 15

Good cause, not so good business? Sales and operations performance of cause‐related marketing

Sodero, A. C. (2022) · Journal of Business Logistics · doi:10.1111/jbl.12298 · Cited by 15

Der Business Case for Corporate Social Responsibility

Schreck, P. (2012) · Springer eBooks · doi:10.1007/978-3-642-25399-7_5 · Cited by 15

Consumer Responses to the Revelation of Corporate Social IrresponsibilityPreprint

Christensen, H. B., George, E. T. D., Joffre, A., & Macciocchi, D. (2023) · SSRN Electronic Journal · doi:10.2139/ssrn.4496599 · Cited by 15

Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions

Adewole, O. (2024) · International Journal of Corporate Social Responsibility · doi:10.1186/s40991-023-00085-5 · Cited by 14

Business Ontology for Evaluating Corporate Social Responsibility

Smeureanu, I., Dioşteanu, A., Delcea, C., & Cotfas, L. (2011) · RePEc: Research Papers in Economics · Cited by 14

The importance of communicating cause-related marketing (CRM) strategies in South Africa

Tustin, D. H., & Pienaar, K. (2005) · Communicatio · doi:10.1080/02500160508538015 · Cited by 14

The roles of cause involvement and cause acts in a social marketing campaign

Kim, J. (2014) · Journal of Global Scholars of Marketing Science · doi:10.1080/21639159.2014.949032 · Cited by 14

Young Americans' ethnic identity toward disaster advertising: The effects of disaster location and message types

Moriuchi, E., & Chung, C. (2017) · International Journal of Nonprofit and Voluntary Sector Marketing · doi:10.1002/nvsm.1596 · Cited by 14

Corporate Social Responsibility in the Dynamic Information Age of Inter-Systems Connectivity

Ashta, A. (2009) · Journal of Electronic Commerce in Organizations · doi:10.4018/jeco.2009010102 · Cited by 13

CRM campaigns with choice for enhanced business process performance

Christofi, M., Thrassou, A., Chebbi, H., Ahmed, Z. U., Grandhi, B., & Iaia, L. (2019) · Business Process Management Journal · doi:10.1108/bpmj-04-2019-0146 · Cited by 13

Market share as an indicator for corporate social responsibility (CSR) spending: The study of Coca Cola’s market

Ogola, F. O. (2012) · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · doi:10.5897/ajbm11.2133 · Cited by 13

Untitled work

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Corporate Social Responsibility: A Review of the Concept and Analysis of the Business Case for Corporate Social Responsibility in the Twenty-First Century

Okpara, J. O., & Idowu, S. Ο. (2013) · CSR, sustainability, ethics & governance · doi:10.1007/978-3-642-40975-2_1 · Cited by 12

Literature Review on Corporate Social Responsibility

Su, R., & Jie, X. (2015) · Advances in economics, business and management research/Advances in Economics, Business and Management Research · doi:10.2991/icmemi-15.2015.3 · Cited by 11

The Effect of Consume Characteristics on the Cause-Related Marketing Campaign: The Role of Personal Life Values

Lee, J., & Kim, J. (2016) · International Journal of Business and Management · doi:10.5539/ijbm.v11n9p82 · Cited by 11

Cause Marketing Alliances

Nowak, L. I. (2004) · Journal of Food Products Marketing · doi:10.1300/j038v10n02_03 · Cited by 11

From academic research to marketing practice: Exploring the marketing science value chain

Roberts, J. H., Kayandé, U., & Stremersch, S. (2019) · Edward Elgar Publishing eBooks · doi:10.4337/9781788113700.00017 · Cited by 11

Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?

Galán‐Ladero, M. M., Casquet, C. G., Amaro, V. V., & Barroso‐Méndez, M. J. (2013) · Economics & Sociology · doi:10.14254/2071-789x.2013/6-1/5 · Cited by 11

Marketing ecológico y sistemas de gestión ambiental: conceptos y estrategias empresariales

Díaz, M. M. L. (2002) · DOAJ (DOAJ: Directory of Open Access Journals) · Cited by 10

The Mediation Roles of Brand Credibility and Attitude on the Performance of Cause-Related Marketing

Anridho, N., & Liao, Y. (2013) · Cited by 10

Corporate Environmental Responsibility Communication: Implications from CSR and Green Advertising Research

Hartmann, P., Apaolaza, V., D’Souza, C., Barrutia, J. M., & Echebarria, C. (2016) · CSR, sustainability, ethics & governance · doi:10.1007/978-3-319-44700-1_21 · Cited by 12

Transcendental marketing: a conceptual framework and empirical examples

Nordin, F. (2009) · Management Decision · doi:10.1108/00251740911004736 · Cited by 10

Empirical research on corporate social responsibility: What does it tell us?

Burlingame, D. F. (1994) · Nonprofit Management and Leadership · doi:10.1002/nml.4130040410 · Cited by 10

Cause-related Marketing Strategy in Supply Chain Considering Quality Differentiation

Xu, G., Liu, H., Zhou, K., & Zhang, X. (2023) · Journal of Systems Science and Systems Engineering · doi:10.1007/s11518-023-5556-x · Cited by 9

Cause‐related marketing, fundraising, and environmental nonprofit organizations

Hemphill, T. A. (1996) · Nonprofit Management and Leadership · doi:10.1002/nml.4130060408 · Cited by 9

The Moderating Effects of Status-Consumption Motive and Age in the Relationship between CSR Advertising Appeal Type and Purchase Intentions

Zhao, W., & Lee, Y.-J. (2018) · Journal of Promotion Management · doi:10.1080/10496491.2018.1449773 · Cited by 10

Cause-related marketing and the effect of 99-ending pricing

Jaber, M., & Jaber, K. (2020) · Journal of Consumer Marketing · doi:10.1108/jcm-12-2018-2993 · Cited by 13

Exploring Corporate Donation Behavior: A Case Study of Taiwan

Hsieh, Y. J. (2004) · Journal of Nonprofit & Public Sector Marketing · doi:10.1300/j054v12n01_05 · Cited by 9

An integrated model of cause-related marketing strategy development

Liu, G., & Ko, W. W. (2014) · AMS Review · doi:10.1007/s13162-014-0061-5 · Cited by 8

Understanding the Effects of Colleague Participation and Public Cause Proximity on Employee Volunteering Intentions: The Moderating Role of Power Distance

Hou, J., Ling, Q., & Zhang, C. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.552867 · Cited by 8

Responsabilidade social corporativa e marketing social corporativo: uma proposta de fronteira entre estes dois conceitos

Higuchi, A. K., & Vieira, F. G. D. (2012) · Achta Scientiarum Human Social Science · doi:10.4025/actascihumansoc.v34i1.16759 · Cited by 8

The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior

Hassler, C. M. K., Mende, M., Scott, M. L., & Bolton, L. E. (2024) · Journal of Marketing · doi:10.1177/00222429241265000 · Cited by 8

Consumer Evaluation of Cause-Brand Alliance in Cause-Related Advertising: The Role of Brand Familiarity and Personal Relevance

Lee, J., & Rim, H. (2017) · Business Management and Strategy · doi:10.5296/bms.v8i1.11227 · Cited by 7

Impacts of Socially Responsible Corporate Activities on Korean Consumers’ Corporate Evaluations in the Agrifood Industry

Lee, D., Moon, J., Choe, Y. C., & Jeong, J. (2016) · Sustainability · doi:10.3390/su8121292 · Cited by 7

Enhancing shared value and sustainability practices of global firms: The case of samsung electronics

Lee, Y. W. (2019) · Strategic Change · doi:10.1002/jsc.2255 · Cited by 6

The Effect of Corporate Social Responsibility on Customer Trust, Customer Satisfaction and Customer Loyalty: Uber service in Egypt

الدين, ه. ن., & الحسن, أ. (2021) · المجلة العربیة للإدارة · doi:10.21608/aja.2021.63579.1046 · Cited by 6

Understanding ethical consumption decisions: The role of values, attitudes and expectations in the apparel purchasing context

Diddi, S. (2014) · Iowa State University Digital Repository (Iowa State University) · Cited by 6

Three essays on green marketing strategy

Ramirez, E. (2010) · Cited by 6

Do Political Ties Cause Over-Investment in Corporate Social Responsibility? Empirical Evidence from Chinese Private Firms

Xiong, C., Zhang, K., & Zhao, X. (2020) · Sustainability · doi:10.3390/su12177203 · Cited by 6

The Influence of Corporate Social Responsibility of Family Restaurants on Image, Preference and Revisit Intention - Based on the University Students in Seoul -

정효선, & Yoon, H. H. (2008) · Culinary Science & Hospitality Research · doi:10.20878/cshr.2008.14.2.011 · Cited by 6

How Cause-Related Marketing Might Improve Purchase Intention in Emerging Countries: A Two-Lag Study in the Finance Service Sector

Raza, B., St‐Onge, S., & Muhammad, I. M. (2024) · Journal of International Consumer Marketing · doi:10.1080/08961530.2024.2394425 · Cited by 5

Engaging social media users with corporate social responsibility messages: An integrated theoretical approach in the automotive industry during social media era

Dong, H., Zhao, P., & Ngai, C. S. B. (2025) · PLoS ONE · doi:10.1371/journal.pone.0322481 · Cited by 6

Exploiting Marketing Methods for Increasing Participation and Engagement in Sustainable Mobility Planning

Morfoulaki, M., Myrovali, G., & Chatziathanasiou, M. (2022) · Sustainability · doi:10.3390/su14084820 · Cited by 5

The effects of CSR perceptions and agreements: applying the heuristic-systematic information processing model in CSR campaigns

Zhao, W. (2023) · Atlantic Journal of Communication · doi:10.1080/15456870.2023.2211811 · Cited by 5

Internal versus External Corporate Social Responsibility: Company Age and Size Moderate CSR Efficacy

Pittman, M., & Read, G. L. (2024) · Journal of Sustainable Marketing · doi:10.51300/jsm-2024-117 · Cited by 5

Corporate Social Responsability and the Capabilities Based View ? a Case Study of a Multinational Enterprise (mne)

Lattemann, C., Schneider, A., & Kupke, S. (2007) · Revue de l’organisation responsable · doi:10.3917/ror.023.0018 · Cited by 5

The Impact of Social Media on Cause-Related Marketing Campaigns

Bühler, J., Cwierz, N., & Bick, M. (2016) · Lecture notes in computer science · doi:10.1007/978-3-319-45234-0_10 · Cited by 5

Social Impact of Corporate Social Responsibility: A Case Study

Forester, B. E. (2009) · Cited by 5

Predicting consumers' cause -brand alliance attitude and purchase intention: The influence of cause involvement, message source, perceived motivations, and cause -brand fit

Harben, B. (2009) · Cited by 5

A Study on the customer's perception of donation level by product attribute, donation-proposing format in CRM

Cho, H.-G., 박종선, & Park, J. (2010) · Productivity Review · doi:10.15843/kpapr.24.4.201012.93 · Cited by 4

PERCEPÇÃO DOS CONSUMIDORES ACERCA DO MARKETING RELACIONADO A CAUSAS: UMA REVISÃO DA LITERATURA

Machado, S. K., & Damacena, C. (2006) · Redalyc (Universidad Autónoma del Estado de México) · Cited by 4

Effects of Cause-Related Marketing Message on Product Evaluation: Moderating effects of Ad Appeals and regularly focus

Choi, J. L., & 최윤식 (2011) · The Korean Journal of Consumer and Advertising Psychology · doi:10.21074/kjlcap.2011.12.1.1 · Cited by 4

Cause-related marketing strategy in a supply chain: A theoretical analysis and a case study

Xu, G. Y., Liu, H., & Duan, H. W. (2022) · Advances in Production Engineering & Management · doi:10.14743/apem2022.4.450 · Cited by 4

The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service

Abdelreheem, M., Ragheb, M. A., & Tantawi, P. I. (2021) · OALib · doi:10.4236/oalib.1107489 · Cited by 4

Differentiating Your E-Business with Cause Marketing

Nowak, L. I., Newton, S. K., & Thompson, K. J. (2004) · Journal of Internet Commerce · doi:10.1300/j179v03n03_02 · Cited by 4

Relative effectiveness of bolstering and inoculation approaches in crisis communication.

Wigley, S. L. (2007) · SHAREOK (University of Oklahoma; Oklahoma State University; Central Oklahoma University) · Cited by 4

Cause Related Marketing: A Study of Consumer Nonprofit Brand Identification

Carr, P. J. (2005) · Scholars' Bank (University of Oregon) · Cited by 4

An exploration of millennial perceptions and value priority of CSR and CnSR

Woodason, D. (2020) · Sheffield Hallam University · doi:10.7190/shu-thesis-00337 · Cited by 4

Cause-Related Marketing and Consumer Response: A Study of Nigerian Soft Drink Industry

Onuoha, O. A., & Nnenanya, D. (2017) · Journal of Marketing and Consumer Research · Cited by 3

Einfluss von Kommunikationsmaßnahmen mit CSR-Bezug auf die Einstellung zur Marke

Secka, M. (2015) · Peter Lang D eBooks · doi:10.3726/978-3-653-05230-5 · Cited by 3

Brand Value Building in Online Social Lending Startups

Assadi, D., & Ashta, A. (2012) · Journal of Innovation Economics & Management · doi:10.3917/jie.009.0139 · Cited by 3

Marketing Social Corporativo: estado da arte e proposição de um esquema conceitual

Vieira, F. G. D., Higuchi, A. K., Schneider, R., & Corrêa, P. S. A. (2013) · Revista de Ciências da Administração · doi:10.5007/2175-8077.2013v15n37p37 · Cited by 3

The Role of CSR Activities on Building Corporate Image and Customer Loyalty

이대희, 진창현, & Kim, C.-J. (2015) · The Journal of International Trade & Commerce · doi:10.16980/jitc.11.6.201512.67 · Cited by 3

Analysis of the effectiveness of Corporate Social Responsibility in brand marketing with AAKER Brand Equity and Daisy Wheel Models

Amoako, K., & Boateng, E. (2022) · Technium Social Sciences Journal · doi:10.47577/tssj.v30i1.6089 · Cited by 3

CSR AND FACETS OF VALUE CREATION: THE ROLE OF KEY MODERATORS

Alhouti, S. (2013) · ProQuest Demo Repository · Cited by 3

Social Responsibility and MarketingPreprint

Jahdi, K. S., & Cockburn, T. (2017) · SSRN Electronic Journal · doi:10.2139/ssrn.3048011 · Cited by 3

Understanding consumer skepticism toward cause-related marketing: the role of cause-fit congruence and contextual priming

Dwesar, R., Pradhan, S., & Sharma, A. (2025) · Social Responsibility Journal · doi:10.1108/srj-03-2025-0252 · Cited by 2

A ESCOLHA DA CAUSA NO MARKETING SOCIAL CORPORATIVO

Corrêa, P. S. A., & Vieira, F. G. D. (2008) · DOAJ (DOAJ: Directory of Open Access Journals) · doi:10.4025/cadadm.v13i2.5481 · Cited by 2

A study on the effects of cause-related advertising on consumers’ attitude toward the ad and sponsoring company: Focusing on the inter-relationship between the company, cause, and consumer

홍종필, & 장혜연 (2011) · The Korean Journal of Consumer and Advertising Psychology · doi:10.21074/kjlcap.2011.12.4.771 · Cited by 2

An Explorative Study of How Visceral States Influence the Relationship between Social Proof Heuristics and Donation Behavior When Consumers Are Using Self-Service Kiosks

Pawar, S., Fagerstrøm, A., & Sigurðsson, V. (2020) · Sustainability · doi:10.3390/su12229477 · Cited by 2

Propuesta de una Metodología para la Obtención de Requerimientos de Responsabilidad Social Corporativa

Jara, S., Torres, M. E., & Moneva, A. (2006) · Panorama socioeconómico · Cited by 2

Matrix of Brand Awareness and a Positive Image as a Success Factor inPolitical PR

Djakeli, K. (2012) · Cited by 2

Social Responsibility and Its Effect on the Companies’ Success According to Users Opinions in Jordan

Kanakriyah, R. (2016) · International Journal of Economics and Finance · doi:10.5539/ijef.v8n12p187 · Cited by 2

The Marketing Value of CSR Initiatives and Potential Brand Equity, Taste Perception, and Emotional Value

Filz, J., Blomme, R. J., & van Rheede, A. (2016) · Emerald Group Publishing Limited eBooks · doi:10.1108/s1745-354220160000012006 · Cited by 2

Cause-related marketing and consumer cosmopolitanism: An empirical study applying construal level theory

Terasaki, S., & Ishii, H. (2018) · International Journal of Marketing & Distribution · doi:10.5844/jsmd.21.2_17 · Cited by 2

Kurumsal Sosyal Sorumluluk ve Hizmet Kalitesinin Kurum İmajı ve Satın Alma Niyeti Üzerindeki Etkileri

Orel, F. D., & Bozdemir, M. (2018) · Anadolu Üniversitesi Sosyal Bilimler Dergisi · doi:10.18037/ausbd.550748 · Cited by 2

Corporate Ethics and Corporate Social Responsibility in Reinforcing Consumers Bonding

Setiyaningrum, A., & Aryanto, V. D. W. (2016) · International Journal of Technoethics · doi:10.4018/ijt.2016010101 · Cited by 2

The Influencing Factors toward Brand Loyalty of Smartphone in Phnom Penh, Cambodia

Dauch, K. (2016) · doi:10.14458/rsu.res.2016.28 · Cited by 2

O problema da exclusão social na União Europeia: Pode o marketing social resolver a situação? Uma perspetiva a partir da economia do comportamento

Morato, M. A. C., Lizana, A. G., & Mestanza, J. G. (2017) · Revista de gestão dos países de língua portuguesa · doi:10.12660/rgplp.v16n3.2017.78374 · Cited by 2

Marketing con Causa: : Una estrategia de marketing que responde a los objetivos de la responsabilidad social corporativa y se orienta al consumidor responsable

Urrea, F. U., & Guerrero, V. D. M. A. (2022) · Dialnet (Universidad de la Rioja)

Marketing con Causa:

Urrea, F. U., & Guerrero, V. D. M. A. (2022) · Lúmina · doi:10.30554/lumina.v23.n1.4410.2022 · Cited by 5

Cause-Related Marketing, Part of Corporate Social Responsibility and Its Influence upon Consumers' Attitude

Anghel, L.-D., Grigore, G. F., & Roşca, M. I. (2011) · RePEc: Research Papers in Economics · Cited by 27

Consumers Attitude towards Corporate social Responsibility and Cause-Related Marketing

Agrawal, B. D., & Goyal, C. (2018) · Asian Journal of Management · doi:10.5958/2321-5763.2018.00057.4 · Cited by 2

The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion

Westberg, K. J. (2004) · Griffith Research Online · doi:10.25904/1912/1021 · Cited by 28