Cause marketing: a new direction in the marketing of corporate responsibility

The Social Responsibility of Business Is to Increase Its Profits

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Altruism: An examination of the concept and a review of the literature.

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Corporate Contributions: Altruistic or For-Profit?

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Corporate Philanthropy: A Strategic Approach to the Bottom-Line

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Interpoint Distance Comparisons in Correspondence Analysis

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Corporate Saints and Sinners: The Effects of Philanthropic and Illegal Activity on Organizational Performance

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THE INCOME TAX AND CHARITABLE CONTRIBUTIONS: PART II—THE IMPACT ON RELIGIOUS, EDUCATIONAL AND OTHER ORGANIZATIONS

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Managerial Behavior and the Social Responsibility Debate: Goals Versus Constraints

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Comparing Interpoint Distances in Correspondence Analysis: A Clarification

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Getting blood from collective turnips: Volunteer donation in mass blood drives.

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FACULTEIT ECONOMIE EN BEDRIJFSKUNDE

Baert, E. (2010) · Cited by 2

Investor Responses to Corporate Donation Frequency Strategies: The Mediating Roles of Bidirectional Motive Attributions

Chen, Y., & Yang, N.-D. (2023) · Sustainability · doi:10.3390/su152115392 · Cited by 1

Right-digit effects and product type: the case for cause-related marketing

Jaber, M., Jaber, K., & Pongpatipat, C. (2025) · Journal of Marketing Analytics · doi:10.1057/s41270-025-00384-9 · Cited by 1

Community-Based Corporate Social Responsibility in Businesses

Mandal, P. C. (2025) · IGI Global eBooks · doi:10.4018/979-8-3693-7081-0.ch002 · Cited by 1

Leverage of professional sport teams: reconciling host communities' expectations and realities

Sparvero, E. S. (2008) · Texas ScholarWorks (Texas Digital Library) · Cited by 1

Współpraca kultury i biznesu na rynku polskim i europejskim

Lewandowska, K. (2013) · Wielkopolska Digital Library · Cited by 1

Bundling Donations to Charity with Product Purchases: A Business Incentives Model

Liu, K. (2009) · DukeSpace (Duke University) · Cited by 1

Reputation, Reputational Crisis and Corporate Social Responsibility of Banks: Measurement and Relationships

Dell’Atti, S., & Iannuzzi, A. P. (2016) · Springer eBooks · doi:10.1007/978-3-319-28256-5_2 · Cited by 1

The Effect of Promotional Format, Message Framing, and Psychological Distance on Perception and Engagement of Cause-related Marketing

Lii, Y., Ding, M.-C., & Yang, A. C.-C. (2022) · Asian Journal of Economics Business and Accounting · doi:10.9734/ajeba/2022/v22i2230724 · Cited by 1

Licensing Effect in Sustainable Charitable Behaviors

Zhang, Z., & Peng, S. (2022) · Sustainability · doi:10.3390/su142416431 · Cited by 2

Do advertisements with a social message elevate subjective well‐being?: An examination of empirical associations

Manzoor, I., & Haq, Z. U. (2023) · Business and Society Review · doi:10.1111/basr.12325 · Cited by 1

FedEx and the St. Jude Classic

Lachowetz, T., & Irwin, R. (2002) · Sport Marketing Quarterly · doi:10.1177/106169340201100207 · Cited by 1

Consumers’ Perceptions of and Responses to Green Cause-Related Marketing

Saylor, B. S. (2005) · Cited by 1

A RESEARCH ON CONSUMER PREFERENCES IN CAUSE RELATED MARKETING

Ceylan, H. H., Köse, B., & Aydın, M. F. (2016) · Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi · doi:10.5578/jeas.27731 · Cited by 1

The Effects of Cause-Related Marketing on Consumer Evaluation and Purchase Intention

Park, J., 유원상, hyunhyowon, & Lee, Y. C. (2017) · Journal of Product Research · doi:10.36345/kacst.2017.35.1.001 · Cited by 1

사회적 배제가 기업의 사회적 책임(CSR) 평가에 미치는 효과: 고정관념 내용 모형(Stereotype Contents Model)을 중심으로

Lee, B., 윤태웅, 임혜빈, & Parkjungeun (2019) · The Korean Journal of Consumer and Advertising Psychology · doi:10.21074/kjlcap.2019.20.4.485 · Cited by 1

Overcoming a corporate reputation crisis through managing CEO reputation

Sohn, Y. (2009) · Cited by 1

Medición de las preferencias de los consumidores sobre el comportamiento socialmente responsable de las empresasPreprint

Fernández‐Kranz, D., & Merino, A. (2005) · RePEc: Research Papers in Economics · Cited by 1

Social Responsibility in International Advertising

Nan, X., & Paek, H. (2014) · Wiley eBooks · doi:10.1002/9781118378465.ch22 · Cited by 1

Sustainability reporting disclosure within banking industry in Finland and Sweden

Magdalena, I. M. (2021) · Theseus (Ammattikorkeakoulujen) · Cited by 1

Consumer’s Social Responsibility Communication (CNSRC)

Pilch, K. (2020) · Springer eBooks · doi:10.1007/978-3-030-02006-4_32-1 · Cited by 1

Balancing Act: How Nonprofit Organizations Can Use Cause Marketing for Effective FundraisingPreprint

Tipnis, V. S., Villa, S., Gao, F., & Pedraza‐Martinez, A. J. (2023) · SSRN Electronic Journal · doi:10.2139/ssrn.4555758 · Cited by 1

Consumer perceptions of company environmental requests : an experimental examination of hotel reuse programs

Shang, J. (2007) · Open ULeth Scholarship (OPUS) (University of Lethbridge) · Cited by 1

Branding in higher educational institutions: with special reference to engineering education in Tamilnadu

Kandaleena Jeba, J. (2009) · INFLIBNET

Corporate Community Involvement Activities: New Evidence for Turkey

Uyan-Atay, B. (2012) · The University of Bath Online Publications Store (The University of Bath)

Cause-related marketing as a peripheral cue?

Mardian, N. (2002) · Open ULeth Scholarship (OPUS) (University of Lethbridge)

Os efeitos do cause-related marketing no comportamento do consumidor

da Silva, R. C. M., & Motta, P. C. D. M. (2014) · Revista Pensamento Contemporâneo em Administração · doi:10.12712/rpca.v8i2.297

Mercadeando causas ambientales

Forero, D. (2015) · Panorama · doi:10.15765/pnrm.v1i2.269

CSR initiatives : benefactors of sustainable development or smokescreens and window dressing? : Evidence from Jamaica's tourism industry

Kennedy, L. M. (2012) · Saint Mary's University Institutional Repository (Saint Mary's University)

Propuesta de una Metodología para la Obtención de Requerimientos de Responsabilidad Social Corporativa Proposal of a Methodology for Obtaining Requirements for Corporate Social Responsibility

Alberto, L., Jara, S., Torres, E., Mariano, J. V. N., Moneva, A., & Vía, G. (2006)

THE FASHION OF GOING SUSTAINABLE: OPPORTUNITY OR TR END? AN ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY IN THE FASHION INDUSTRY

Tesi, T. D. (2013)

CSR AND PURCHASE INTENTIONS (A STUDY OF CENTRAL JAVA EARTHQUAKE)

Hendarto, K. A. (2012) · Journal of Economics Business and Accountancy Ventura · doi:10.14414/jebav.v15i1.62

Brand Associations, Consumers’ Attitudes and Cause-Related Marketing:An Exploratory StudyPreprint

Abbo, M.-H. (2006) · RePEc: Research Papers in Economics

Can a T-Shirt Create Long-Term Change? Cause-Related Marketing in Preemptive Disaster Response and Mitigation Efforts

Rosenberg, A. J. (2016) · ScholarWorks -A service of University of Vermont Libraries (University of Vermont)

CONSUMERS' PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) AND THEIR ATTITUDE TOWARD RETAILERS - ITS SIGNIFICANCE FOR CREATING RETAILERS' COMPETITIVE ADVANTAGE

Stefa, M., & Wanat, T. (2014)

From informal initiatives to formal strategies : the role of stakeholders in CSR strategy formation of a large media corporation in Brazil

Mostardeiro, M. M. (2010)

Sustainability and the UK’s Major Food Retailers

Jones, P., Comfort, D., & Hillier, D. (2012) · IGI Global eBooks · doi:10.4018/978-1-4666-2524-2.ch018

PloS Medicine Series on big food

Nestle, M., & Stückler, D. (2012) · PLoS Medicine

How and When does strategic CSR work? : Experimenting the Impact of Brand Equity and Persuasive Story on Consumer Response to Imitated CSR Initiatives

Søland, P., & Mwesiumo, D. E. (2014) · NORA - Norwegian Open Research Archives

Cause-related Marketing and Shareholder Value: An Event Study Analysis

Woodroof, P. J. (2015)

SEEING (RED): A QUALITATIVE ANALYSIS OF THE PRODUCT (RED) CAMPAIGN AND INTEGRATION OF PUBLIC RELATIONS AND MARKETING THEORY

Thesis, A. (2008)

THE LITERATURE REVIEW AND VISION OF KEY DETERMINERS OF EXECUTING SUCCESSFUL CAMPAIGN FROM CRSM AND CRM PERSPECTIVE

Jafari, A., & Hanzaee, K. H. (2016) · Journal of Fundamental and Applied Sciences · doi:10.4314/jfas.v8i3s.296

Csr as a Prerequisite of Consumer Behavior in a Transitional Economy

Omazić, M. A. (2016) · DAAAM international scientific book ... · doi:10.2507/daaam.scibook.2016.17

The Influence of Generational Cohort and Self-Congruity in Social Sponsorship: a Study in a Developing Country

Sharipudin, M.-N. S. (2016) · doi:10.26686/wgtn.17019890.v1

An investigation into the challenges and benefits for Zimbabwean firms to participate in Corporate Social Responsibility

Museve, N. (2016) · University of Zimbabwe Institutional Repository (University of Zimbabwe)

The Relationship between Consumers’ CSR Participation and their Intention to Purchase: A Case Study on Inner Mongolia Yili Industrial Group Co., Ltd.

Zhong, W. (2016)

The Effect of Evaluation Mode on the Purchase Intention of CSR Product

박은영 (2018) · The Korean Journal of Consumer and Advertising Psychology · doi:10.21074/kjlcap.2018.19.3.577

Young Consumers' Perception of Corporate Social Responsibilty (CSR) and the Way they are being Communicated.

Malmström, L., & Sevilla, I. A. (2014) · Diva portal (Dalarna University Library)

Fifty shades of consumer engagement: an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook.

Krowinska, A. (2026) · Edinburgh Napier Research Repository (Edinburgh Napier University) · doi:10.17869/enu.1034828

Social exclusion and economic growth at the European Union: can social marketing and behavioral economics help us to overcome the problem?

Morato, M. A. C., Lizana, A. G., & Mestanza, J. G. (2017) · Repositorio Institucional de la Universidad de Málaga (University of Málaga)

How Can We Manage the Cause-related Advertising of Vice Products?: The Interaction Effect of Product Guilt, Product-Cause Fit and Construal Level

이충우, & Lee, D. I. (2018) · Journal of Product Research · doi:10.36345/kacst.2018.36.6.001

Buying for a Cause: Consumer Attitudes Towards Cause Marketing, Using Theory of Planned Behavior

Sloan, K. L. (2017) · ProQuest Demo Repository

The Impact of Corporate Social Responsibility and Creating Shared Value Activities on Corporate and Product Evaluation

Lee, D.-M. (2014) · Seoul National University Open Repository (Seoul National University)

What it costs to make Ourselves happy instant heroesPreprint

Chung, N. (2021) · doi:10.31235/osf.io/4bxc7

Sustainability and the UK’s Major Food Retailers

Jones, P., Comfort, D., & Hillier, D. (2013) · IGI Global eBooks · doi:10.4018/978-1-4666-4852-4.ch042

Corporate social responsibility as a competitive differential for the organizations success

Primolan, L. V. (2007) · Revista Ibero-Americana de Estratégia · doi:10.5585/ijsm.v3i1.57

Consumer’s Social Responsibility Communication (CNSRC)

Pilch, K. (2023) · Springer eBooks · doi:10.1007/978-3-031-25984-5_32

Structural Affordances and Framing Methods in Animal Rescue Facebook Posts

Muns, K. E. (2022) · doi:10.12794/metadc1985940

I know what you\'re doing... and I like it! : persuasion knowledge effects on cause-related marketing campaigns

Teles, G. M. (2025) · doi:10.11606/d.12.2025.tde-09062025-164406

LA ATRIBUCIÓN DE MOTIVACIONES Y LA IDENTIFICACIÓN EMPRESA-CONSUMIDOR EN EL MARKETING CON CAUSA

Alcañiz, J. E. B., & Pérez, R. C. (2008) · Estudios sobre consumo

Nabywcy a komunikacja marketingowa społecznie odpowiedzialnych przedsiębiorstw handlu detalicznego

Stefańska, M. (2011) · Zeszyty Naukowe / Uniwersytet Ekonomiczny w Poznaniu

Eu sei o que vocês estão fazendo... e eu gosto! : efeitos do persuasion knowledge na exposição de campanhas de marketing relacionado à causa

Teles, G. M. (2025) · LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas)

An Examination of Optional Versus Mandatory Cause-Related Fees in Sport Tickets: The Role of Autonomy

Won, M., & Shapiro, S. L. (2026) · Journal of Global Sport Management · doi:10.1080/24704067.2026.2643756

‘I’ll come across something within a minute, guaranteed’: how young people who gamble experience gambling advertising under strict advertising regulations in Belgium

Jans, S. D., Hudders, L., & Newall, P. W. S. (2026) · International Gambling Studies · doi:10.1080/14459795.2026.2683630

Business Role Schema Effects: Exploration of Information Processing in the Perception of Values Advocacy Advertising

Lee, Y.-J. (2008)

Marketing con Causa: : Una estrategia de marketing que responde a los objetivos de la responsabilidad social corporativa y se orienta al consumidor responsable

Urrea, F. U., & Guerrero, V. D. M. A. (2022) · Dialnet (Universidad de la Rioja)

Marketing con Causa:

Urrea, F. U., & Guerrero, V. D. M. A. (2022) · Lúmina · doi:10.30554/lumina.v23.n1.4410.2022 · Cited by 5

Cause-Related Marketing, Part of Corporate Social Responsibility and Its Influence upon Consumers' Attitude

Anghel, L.-D., Grigore, G. F., & Roşca, M. I. (2011) · RePEc: Research Papers in Economics · Cited by 27

Consumers Attitude towards Corporate social Responsibility and Cause-Related Marketing

Agrawal, B. D., & Goyal, C. (2018) · Asian Journal of Management · doi:10.5958/2321-5763.2018.00057.4 · Cited by 2

The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion

Westberg, K. J. (2004) · Griffith Research Online · doi:10.25904/1912/1021 · Cited by 28