The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Equity and repurchase intention following service failure
Abstract
Failure to consistently deliver promises is a likely outcome for high contact services. While many organizations create blueprints to recover from service failures, these tend to focus on production processes rather than the individual needs of customers. Develops a framework based on equity, for studying the effects on customers of service failure and recovery. In a study of restaurant customers, the construct of equity is found to be significantly correlated with respondents’ intention to repurchase. Significant differences in equity were observed between genders and age groups, suggesting that service recovery processes should be more closely tailored to the demographic characteristics of customers.
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“This is very interesting, because it is contrary to the gender effects in the voice → satisfaction relationship found in the literature (e.g., McColl-Kennedy, Daus, and Sparks 2003;Palmer, Beggs, and Keown-McMullan 2000).”
From Recovery Voice and Satisfaction After Service Failure: An Experimental Investigation of Mediating and Moderating Factors (2007) · cites this paper as Palmer, Beggs, and Keown-McMullan 2000
Citations
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Cited by
Sorted by citations
The Critical Incident Technique in Service Research
Gremler, D. D. (2004) · Journal of Service Research · doi:10.1177/1094670504266138 · Cited by 1,078
Homburg, C., & Fürst, A. (2005) · Journal of Marketing · doi:10.1509/jmkg.69.3.95.66367 · Cited by 804
“(Selected sources: Blodgett, Hill, and Tax 1997; Bowen and Lawler 1995; Hart, Heskett, and Sasser 1990; Mattila 2001; Palmer, Beggs, and Keown-McMullan 2000) To what extent do you agree with the following statements?”
BackgroundOrganizational Responses to Customer Complaints: What Works and What Doesn’t
Davidow, M. (2003) · Journal of Service Research · doi:10.1177/1094670502238917 · Cited by 636
Khan, R. U., Salamzadeh, Y., Iqbal, Q., & Yang, S. (2020) · Journal of Relationship Marketing · doi:10.1080/15332667.2020.1840904 · Cited by 412
Mapping consumer power: an integrative framework for marketing and consumer research
Denegri‐Knott, J., Zwick, D., & Schroeder, J. E. (2006) · European Journal of Marketing · doi:10.1108/03090560610680952 · Cited by 338
“For example, obvious moments of conflict between an individual consumer and seller would be evidenced anytime during and after an exchange and these can be studied by drawing from service and relationship marketing where critical incidents have received substantial attention (Keaveney, 1995; Hoffman and Bateson, 1997;…”
Background
Metadata
- Authors
- Palmer, A., Beggs, R., & Keown‐McMullan, C.
- Affiliations
- University of Gloucestershire (GB)
- University of Ulster (GB)
- Venue
- Journal of Services Marketing
- Publisher
- Emerald
- Published
- 2000-11
- Volume
- 14
- Issue
- 6
- Pages
- 513-528
- ISSN
- 0887-6045 (ISSN-L)
- OpenAlex
- W1977161855
- Cited by
- 218
- References
- 0
- Citations by year
- 2026: 3 · 2025: 7 · 2024: 7 · 2023: 10 · 2022: 4 · 2021: 5 · 2020: 9 · 2019: 10 · 2018: 13 · 2017: 9 · 2016: 9 · 2015: 13 · 2014: 14 · 2013: 10 · 2012: 11
- FWCI
- 2.95
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Services Marketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Social Sciences › Business, Management and Accounting › Marketing › AI in Service Interactions
- Keywords
- equity theory, service failure, service recovery, repurchase intention, restaurant customers, demographic differences, gender differences, age differences, customer satisfaction
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