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Cited by 141Franchising Strategies and PerformanceInternational Business and FDIBusiness Strategy and Innovation

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The internationalization of retailing: Factors influencing the choice of franchising as a market entry strategy

Doherty, Anne Marie·2007·International Journal of Service Industry Management
DOI 10.1108/09564230710737826
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Abstract

Purpose: The purpose of this paper is to examine the factors that motivate international retail companies to choose franchising as a method for entering international markets. Design/methodology/approach: Employs a qualitative methodology and a multiple case study design. Six major UK‐based international fashion retailers form the empirical basis for the work. Findings: Finds the motivating influences to be a combination of both organisational and environmental factors. International retailing experience, availability of financial resources, presence of a franchisable retail brand, company restructuring and influence of key managers emerge as the organisational factors while environmental influences are revealed as opportunistic approaches, local market complexities, domestic competitive pressures and availability of potential franchise partners. Practical implications: Provides a useful source of information for those retail firms considering internationalization via the franchising method. Research is made all the more pertinent by the fact that retail service firms do not necessarily have franchising experience in the domestic market before they adopt franchising in the international environment. While findings are particular to retail firms they could also have relevance for other service sectors. Originality/value: Addresses a gap in international franchising literature by examining the factors that motivate retail firms to internationalise via franchising. As such, the paper contributes to academic and practitioner understanding of the international retail franchise process.

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  • In the 2000s, qualitative methods started taking over in IF research.

    “In the 2000s, qualitative methods started taking over (Doherty, 2007(Doherty, , 2009;;Doherty and Alexander, 2004).”

    From A systematic review of international franchising (2021) · cites this paper as Doherty, 2007

  • At the end of the 1990s and early 2000s, some literature reviews of IF were published.

    “At the end of the 1990s and the early 2000s, some literature reviews of IF were published (Doherty, 2007;Elango and Fried, 1997;Welsh et al., 2006;Young et al., 2000).”

    From A systematic review of international franchising (2021) · cites this paper as Doherty, 2007

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Research works printed but not linked: 61

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Metadata

Authors
Doherty, A. M.
Affiliations
University of Glamorgan (GB)
Corresponding author
Doherty, Anne Marie
ORCID
Doherty, Anne Marie
Venue
International Journal of Service Industry Management
Publisher
Emerald
Published
2007-05-01
Volume
18
Issue
2
Pages
184-205
ISSN
0956-4233 (ISSN-L)
DOI
10.1108/09564230710737826
OpenAlex
W1538698068
Cited by
141
References
59
Citations by year
2025: 1 · 2023: 3 · 2022: 4 · 2021: 2 · 2020: 4 · 2019: 4 · 2018: 11 · 2017: 8 · 2016: 9 · 2015: 9 · 2014: 10 · 2013: 13 · 2012: 7
FWCI
35.02
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
International Journal of Service Industry Management (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Franchising Strategies and Performance
  • Social Sciences › Business, Management and Accounting › Strategy and Management › International Business and FDI
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategy and Innovation
Keywords
franchising, foreign market entry, fashion retailers, international franchising, organizational factors, environmental factors

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