Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry
Abstract
Lawrence A. Crosby, Nancy Stephens, Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry, Journal of Marketing Research, Vol. 24, No. 4 (Nov., 1987), pp. 404-411
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Each is checked against this paper’s own text: does it say what the citing paper says it does?
Non-lapsing customers, those who did not cancel contracts, reported higher satisfaction than lapsed customers.
“their results have suggested that non-lapsing customers, that is, those who did not cancel contracts, reported higher satisfaction than lapsed customers”
From The Need to Monitor Customer Loyalty and Business Risk in the European Insurance Industry (2008) · cites this paper as Crosby and Stephens (1987)
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The Need to Monitor Customer Loyalty and Business Risk in the European Insurance Industry
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- Authors
- Crosby, L. A., & Stephens, N.
- ORCID
- Crosby, Lawrence A.
- Venue
- Journal of Marketing Research
- Publisher
- JSTOR
- Published
- 1987-11
- Volume
- 24
- Issue
- 4
- Pages
- 404
- ISSN
- 0022-2437 (ISSN-L)
- OpenAlex
- W4244738499
- Cited by
- 456
- References
- 0
- Citations by year
- 2024: 1 · 2023: 4 · 2022: 5 · 2021: 6 · 2020: 9 · 2019: 8 · 2018: 16 · 2017: 15 · 2016: 22 · 2015: 19 · 2014: 24 · 2013: 11 · 2012: 22
- FWCI
- 1.75
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Marketing Research (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Customer churn and segmentation
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Keywords
- relationship marketing, customer satisfaction, customer retention, pricing, life insurance, insurance industry
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