The DOI matches its Crossref record; 41 of the 41 references it cites were found in a registry or an index.
Why customers stay: reasons and consequences of inertia in financial services
Abstract
This research investigated inertia in a financial‐services context, with particular focus on the reasons for consumers’ dissatisfaction and inert behaviour, and studied customers’ complaining behaviours and past and future inertia. The study utilised a two‐part methodology, including both qualitative and quantitative research. A total of 20 in‐depth interviews provided the preliminary data required for developing a questionnaire that was subsequently completed by 410 respondents. Determinants of dissatisfaction included the number and size of account fees, whilst determinants of inertia were the perception of similarity between financial institutions and the complexity, costs and time inherent in switching. Factors differentiating future inertia and future active customers included the type of account, length of time the account had been held, membership of a number of financial institutions, income and level of consideration given to changing financial institution.
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“In the service marketing literature, two different perspectives emerge in explaining customer inertia as classification of switching barriers (Patterson and Smith 2003; White and Yanamandram 2004; Yanamandram and White 2006).”
From Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia (2022) · cites this paper as White and Yanamandram 2004
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Metadata
- Authors
- White, L., & Yanamandram, V.
- Affiliations
- Macquarie University (AU)
- ORCID
- White, Lesley
- Venue
- Managing Service Quality: An International Journal
- Publisher
- Emerald
- Published
- 2004-04-01
- Volume
- 14
- Issue
- 2/3
- Pages
- 183-194
- ISSN
- 0960-4529 (ISSN-L)
- OpenAlex
- W2132351803
- Cited by
- 124
- References
- 41
- Citations by year
- 2026: 3 · 2025: 3 · 2024: 2 · 2023: 8 · 2022: 3 · 2021: 3 · 2020: 3 · 2019: 8 · 2018: 7 · 2017: 10 · 2016: 5 · 2015: 15 · 2014: 7 · 2013: 9 · 2012: 7
- FWCI
- 8.64
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Managing Service Quality (publishedVersion)
- Research Online (University of Wollongong) (submittedVersion)
- Figshare (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Customer churn and segmentation
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- inertia, customer retention, financial services, customer dissatisfaction, switching costs, perceived similarity, service quality
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